Nayani Vivekaandamorthy is vice president of regional business development at Rapp
3 things that brands must expect from their marketing and agency partner
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"8c27ce20dc645081a2c595542067d2e1","s":"1d24112e1dc50b3b"}