3 ways an app can drive in-store traffic
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a802f95335b93ddbb1c3ab0964d98a36","s":"00b3ff46a961d64f"}
Katie Jansen is chief marketing officer of AppLovin