3 ways brands help consumers use mobile to navigate physical retail
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"8dd08ba9c8ab053eb1ed78c2bd8b237d","s":"22113c036a549d99"}
Kristi VandenBosch is chief digital officer of MXM