3 ways brands help consumers use mobile to navigate physical retail
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"b455e20034375fa6ed6edd0a653132d7","s":"6392adf51ee75205"}
Kristi VandenBosch is chief digital officer of MXM