3 ways brands help consumers use mobile to navigate physical retail
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"b00c11a09fcf8de67a04897cb5c94047","s":"92c300746e4b6167"}
Kristi VandenBosch is chief digital officer of MXM