Kristi VandenBosch is chief digital officer of MXM
3 ways brands help consumers use mobile to navigate physical retail
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"dd46f6c00ffa10d78f6e61cfbecfd493","s":"37e82e6ccc701c90"}