3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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E9WQ9PcSsDgjXCuoD6uoR39jY6VDaKVqo2UNrYuxlHgUTheQLwQXBZAsJQ1w75U3eP3Kdr+2zB7y6s9HUblvzJsa4yRfWbkdfiQq7Klusfhh2EiLciZnas9T8NeSwHNRPGjBqUpLqc\/OWmRT8LAra9z\/RebzlIfT0lu+TQMIgHEjx07bMOGWLUwH89mBWwk9KWgoODU0jc8E6pCSYRw3cEgXqJ00S4qY3QgkY1I9lmHmQXPFOEI0GmlKyYMVFXRjIBKdtuy6EyPrJxFhL3r5iqpgGtRtEuF5pMrcqfT8nFd0diAmJDkQ\/e+3zZwiQnaWXXntRTHJEWI9cSaYCbK8rET4aMS2VH0UbVrxuydW\/sZjaUFzmLGjHWMegw7NDWMYEdYafuotMXQMcj5qfNhqnhiGyTZ6zwpvti+EJLuS+O4+TdS5bmAjz5Gw+GCI3cpKFaUXOdHglMQRLBYAUo9zIbDYACvU\/s0DmS7c7vlJBkTvmP79uWHK1DMac73LC8T\/FW5kSSdaEA89ImhEFmb\/AVtdNvjzXPjRJNKjoNXP2gKHh3Yja+hnlPlBTRww3EzubzfYD4Eb5DhbJnaRljvPopN6QKrdNVBTzfe3L\/FQFg+TKx6RXR5UEIrutbrOAQpbYovAVev2pwX4yy5i1Nve\/qmlTb6T3mn9rMVVCiF0xX6NJMXe8jqpTuoV7PsRSb1qwt34i51TB\/P8vdjC9ZCFshDFr4MlOHx68Uc\/xoY4IN5LqydVuqXIVCcfrv4xI4vytnt7tJIFvK8IvWR+YD1RYt3uPv\/FR+CyuCcGfX6fPCPnuqCdvwjUrfFJuJPxs10BIt1Xh17iY1Z5iOB8N+v9sC0NAo7Ayzct1L5BT3x2golRZmjn+h11q6U1zareHqikoFFmMfcr8ZrH92J5lk4h+HfXEUQaF2WvFlvyITFIOHuv8CLCQmIR6YbSvfiQejcpKavVu5iMtPdircuzxBAh2ordniKn0dsamro6\/YIDFanoVyFbgcga2vB9\/Hv4ONQtGgA65tfRxiyo9nI4UdwbQu1Lo5sykn0qivhUr1OE\/B2UiBAPlsu1lJDZYaqpXhuT5HZYUOCFsxcqeMWFz\/DXwD7j5lgeqAq2rCVksIEXdCZJIom413hMvKkSJBcAudDys62kVdXqOUBDtgqIRbp4fpTI7D0rZAzzd\/38p8YGT4ro3OrPq5TOCXY1kFXVCverq\/OvnGnc\/9LE3VSClvdGEVCl\/XJ3UWH+TCRZ3h0Ocwosg+Ugxo7fI\/5vbdVAmRlz+UyagtfM98Lf7eb2Ddn7j8SnNJcaz5hTGEtCOUPnclqGSxVbI4yr7BiDG2ojqxGrj+d3nGTFhXiIizWDetin3SMQs6ScJILEoLYl\/lMdMY2zYH7QwsH3D4\/Stnxqnlc\/voOV0aFNfZdQt\/TaTlk89ttzkx5YDMBSRuQUdl5E0tU7VFE\/1sXWDTdjQ05UjcZki\/4s4odE5moPcyy46BoUrRH3Ehx\/bwaxR3AOAxo\/M31wVa+s4RdQaAPfHaN2DvCeh88krRb5HxbpU39CNjrjV1uCQOBeC8XpVw1gy3v2dCDNyB+QRJXBqOQ6dMKQ2917YD\/rCbJm7B2qzHF4vJ9\/4lUCyE2azQUMk7cCfM6e+qiQvAbvLU27HfrefheAzYWiCIPO+ssEvpcGHlEf8irh22XSMJ+bt3qZHZoE9piwhKoVAyzFHs9cBkO2i3sRZDxdacILsBWMs\/wWfPVKxwAjL30oqvle6ALbzmVbrgc7J7eHk5mPqWlGA\/Vq3KwtwDJPUd63GuoQVP\/j0pzIQ7442aYuzoStYCXGCGKMjcVxdHJUfUyozDgMnV92fR\/h6y5+WR9lEGdYCEpUyaMiyU8ivZjXeoCxPfEtqxR50HTiU8iP\/aFjrFbRmwJr1rko2HqelbsQVcUxim0xfGCiYoKxklluFGLNktyBzXDHvmZUlGHZSwQXnOc+D826WhsETi1VIC9y+mmhjmzPLMJxDvhMPJBa7fBDN2SBTQtz3c46Ctbbrvg1m\/Wyo0hIBoHr2Tku6kHWpPoTKIZtUzA8twHInVvoy+TZesgVsJrIMZ0eM65WHJ7IXngZEfyGD8h1phBiiKfRsqQ+1nppEpt6cdDBVTQ1X++1J3Hx90Pkufi9PXntOVRcu\/6ApOBawT9LudcSaYY2wmPJJCw3i8\/EuV2XeeluW3ew\/S2KZwrG+c8T5kv\/JsPiQmMYPU1DsOjGK2HbTrNbqHpYNBofu7ME5H\/n1V\/txjLLjz\/yZDWw5u+SUeXOGg0MjlPy4fvStatU91juQWg6T28CSke+e5AppGis49Hsb6IeOhE9Q9hLMJcqov3GglwZ3uyaRt1KZYLAQxFbxvo97q9V3kHw4fUEYtajDFfwU06xQze\/ph\/ON3ayslgSO9Si5CHeSgNLjmtRfxvV7pL\/dgwcUA9vyMDYjK3qE8cPY\/gm0ZMuT7kp2ksSXaHzD31c8s9FAfrquuOqRR0taXNnQ\/fuvTUU3VP7DbIA8YkNXjokWCmj3wxH1rEnwrb46PByGoYuSOniIUnn4ae4OwHXrJ5J1rqFohTSfUQxb46ba+6NfyglfpsA9W7EkLjilmb5Vg\/dHN4LwTH\/2DLUZDXfK3C\/1s0TNB6ruH\/35w9vk8TprnFANlZbHQx1qs8k+q8oqYAygLcJa5Jol37CxEd8lZpSjtaIfwAALVF4zioGW4IB5\/o1liQB31UF7xgQWtvgz0DUZN7zV7Gm9NU9ZpT91QvVwEo9zN33RJOMw\/HEDbMSMvVpTq\/y5ECYAei6UZlD1SSY1YYs9KlfsnhcxBfy5WTYkIgjag8tAxqsxSt2Xez87+e6UYZAW\/dsorIQsjCa+ZRxxDYv\/WttsAuIdugPAtJxX4uTFjxg+Ewu4Gqmsyrgfeig8XLNzpo6Gr6UpilN1hAb9A0IiP1kmt02Y0awETd\/rKdyiB7pNeB17zblTqos9NmleL6XwNb\/ATDFCBOFdiZfo=","iv":"baa6eb849656a7b109575238ce55aaab","s":"bf40735ea8d1ac4e"}
Kristi VandenBosch is chief digital officer of MXM