3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"5afc19774c96377a77cb9c48b1b5ec49","s":"fedde9b55d12cec0"}
Kristi VandenBosch is chief digital officer of MXM