3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"f88283fc5d4fc9c2961355c10c45f916","s":"5644702d0e10c482"}
Kristi VandenBosch is chief digital officer of MXM