3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"3b786234cc708cf81fb02380f8e125a0","s":"29abb45d73a8bde5"}
Kristi VandenBosch is chief digital officer of MXM