3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"aa30fc2fb74a4a84d23c968e7a9e20f2","s":"eae23440c1620957"}
Kristi VandenBosch is chief digital officer of MXM