3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No Comments{"ct":"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","iv":"77015ae4ad3fcf430347ee7eff842a32","s":"e679358e5acf5f9d"}
Kristi VandenBosch is chief digital officer of MXM