Kristi VandenBosch is chief digital officer of MXM
3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"dc19005f3fb1a5ff82bc8bbb51fa85a0","s":"7213be7158ef2907"}