3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"9c33fe26a3a6c0bbeba597630e8a2f3f","s":"f2b82dad0faaf291"}
Kristi VandenBosch is chief digital officer of MXM