3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"316566dc9bf2c6cd1a186587763aa470","s":"7d30ed71da54073f"}
Kristi VandenBosch is chief digital officer of MXM