3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"7b511de453448bb17a966c3b9f2efcb4","s":"66c2847e6b9b8975"}
Kristi VandenBosch is chief digital officer of MXM