3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"3206cb95e946ad1b2c81da697faae375","s":"eafc83c455f708f4"}
Kristi VandenBosch is chief digital officer of MXM