3 ways brands help consumers use mobile to navigate physical retail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Mobile,News,Opinion,Retail,Software and technology | No 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9DhsP8F7HIoQ1xKj0S68p3EthW9xMxNdSBuaqcVzdK4QtkZm+1vRGdz8VQqHcv9tGPzaCWtip\/5ao5z6Us6EsUMWfAk\/YuyBepSxzfBywQ4WYQu\/4UyMQOErDLjE42nv71kU5Y2DpORr4m\/q3lGOzjEO7YeKKLbB1AI0PeVKR4QOhq357SyveNyLTdJ\/DqexH3Dph7uU259NZBIRiQhl4CAz14r1tFCOyj\/8oXyy9O+3+7rjFAv+skDCOhYIqNNajVdCLpt4B0VAiATPxdgONZTujcA4vanbCWk4S4XmBymB83ac\/jDlpJgNzrL\/SyWtv23\/O0EGfSu0rbgwBQjnKepPt4KEksmnGKE0IHzrlKfgDz8Hb9V453Bn3tmFryPLtbL02GhLB8hiPjdF8Oj54Sof4MA2e1wmoh4NusuhH6lPJomFyAnsCzcwP3cT7tuwEpwEDSkLfsYv5\/W6ksm9vZG8hqRMSjaD6kpil7ueuzMYfyrC\/cMYnylTQZtJ\/f3Fh\/NxG5jfDaHtIuI9VB3UckL2xRUF+5oZyLfeEvtyKMbb2lEHZdSj1hsad0XiTYUwxcpQgMKvFDqIr5elKFgvvRf3db3Dmcz1d\/Z00w7\/u2GFAExfPcHlqvSJB4Kug2sLo31cjrzo2+09A6dHuDFsOtErODRzqtKbehJpETYYJC8ZCzxH\/wLoQ6sWIFOC5dlMzxbAy1Nw5Q8uuCjKieylfSILnxsq8QLn885+XTFfU\/rLtFaGNfIVShLVNtdrcHEudrL3CuhcVNQUnH5IW0AiRkPQWbQqhlkrBYJuudFZZAJWtzHzRR8ZJRaP1SPTEqy67lEdC+bMOWAbU5k3fzpKWFLtZD2OSEbMgAKKG9\/Soj8Dr4NB9ny\/JYEJ4\/1tjUwHUM4jQq4vMVuBpsyve4CH51RDbCbnu7uzYHqxcF0wIFL62aA7WUWH+w8XHs3uFpj+itMqMnioonCic8XMUNDhnhGaBro0bqYAo0Ce9+TpCvEeYHvTV3Ib6Yz71jT\/0WbZyw58+UcPc4UHM6TuTxFal+CDV5QAs5aRGjOhigmLw2HbHhZMkEKMGY8arFSJxN4OGohNUlTIY\/i2aFtffo9KrJgrho693hQE3ivEcNrW\/H2\/HY3pPKi3cHBAfwpMqMjk+QwTJg0J\/+v320Qr7dmREjyMYJejUk\/v2tuSgJY5pICmy03BlpJtyIO9+MvioSGGBLQGO6\/x03RrZ2ypkI8akrxD6fAhe0LeqDWs52OAaFGvMeQa74mmcImfpiKNYnGI54j6Eylyt4m1M9GfLrXuecE0S9vvDWl9a3nfNObOFVJ4oevvVutqXSsgj+CYxh5lzLbZhhbQlMvGqqgdPqS4GwDH2xQqBa08rKZdFhcqKXAIGm14j2mKMmxKR5s\/+GgbTknI9ezfJkOQkAeLSORb+RcNxumdCRN5Z9EAI17lBZcmHJfTVDe9WuwRAp\/koDCD6X9NCWuK2atSbzw4vSvvJw3kS1Uov4OwG4+4+YAMOoyYrcMMqc4t8ZAql+9iKMKypm8NT2i1l3+HEymFzNYp\/pinnOWFX4NFrYj+HVsnKdPxxo1+q3ERYaWzn87ToR95q2J7Y0t\/w6E2kjnNscFyNMLCzC7LOILPG+0mk3zv4PDsvsPLkLfrAt4rHQ6tRLsl+3S8s4x3HH2+yS8X+o0X6jxG\/GmaTBsm0\/2Ysmf4pKQFPZDFpsm87BA8j\/7fRRGxyXqYgee7zpY9jFm4cTe8JJAxiYb2i+Ax6\/oCCHI2yPqsVVyeWPeVX3jm6lWY6hBVL75n3lIB3Ciykj8HxNrV+vvq9fwxmIh\/QSovW0mo24osfqV2l7a0vI7S2nocgE7kmldya\/nG1PrVgClWQkH\/bkliuLwkl5jIb3cPrMzcxWrshQ2baAMpvyDrAVcDAp\/0eYnOAcpeF9gXtRzzrPculb6x2moEFLKySH0t2Kz6BNxqHt6LACMHy2ByyS7ttNMSguJbLyF2eZP9uLSXJo75CMIRDg0r8JMzjFvSS5MjC7ghoIEC5Mj430L8TnmDR8qPYX2\/TW02OX3heiZnplPLMs89z1e1WG\/iMnweZiO4W1G6X0qEbrmZk\/qWt4g8RAT733XxRFoqRy1QDFnoL\/nBKQeO2DqldpK1B3oAu7Xo2vwpieGin0\/wxWNq1M99hh9dDfXgfy+YZxZIdbOZz3iaEYuyHlU6aV88pgme3UUAjXCNNOaEbXtw9zj17cZjVjCqSDU6FPzbgM\/RbXu2ucVeWymZ1fluFQzMW3m1wVMvEgv7869w+QzMgk1h6VjkgHci03Zt7k4w+JSr1FxZqlQgvT3tm+gimSzu\/WBlH5W9c7T75H2LqVcNmulWAvs82lBzlYfJ4rB41WzvwALFfG+IAFQRYqgmpn0m2stY165pnxCurSndIbPkSNwqonPWN73B8TYUy2ijjkktuoMu8ZKj99Uoe4x2DGavq8d8\/bkACTobaLGi2T+tSYBONkVtcJMFIop9nVezlxpuFhR2PVsdpFTlTPPJXP14FcbQhXsxB6wZNgLjxshD7NYDA+yljt80mqWAA\/ND7esd5\/A7LALTJip2XXX+Sy0+8+M5J1CZz+tUYZ7Pm0G8CIDs+IGdCOCGyyC4vXYPFx9pode59yt+QVi87mic78izegtieGoEJqMrCAQ0WmHQ3lBQobTe9xyo9Sccm+\/NnOr\/soeTw4KF5UE7wmVDUATcYa\/H+BgTjSgszC6zE3XtvJolumey5ApN5yARN0d0\/14k2ADI3fkGNFne\/pmtL9xmUUxOmQreRFOnt1UO8cWgJLVxV7Os5D1R36Qq1Nh2oUkDtRSXEylsDkt9R1O2ZTCF0zF8xNt9bOOMJaet0v9pHNXPs7N8YW627\/r4F7HxzuRmx09bMZBlrzDUrjFr03tsBT64rILy9vbQ+Kf0jRSCuNLPeLS4\/aUUjptPPaPNqgU\/TPPg6mQu8uoe39h3qn+u4pdttG8wj6fYaMo6sjDI=","iv":"005fb2ef6c009c084ff214dc42de83ed","s":"aceb9729f07e4f2e"}
Kristi VandenBosch is chief digital officer of MXM