3 ways for retailers to improve their email marketing campaigns
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"IaiRRNYJojBmRG10yHaO8fqLIMG9XQ\/5LN6EMJWX4OIeOBuPRDYTSxIdje5LoZJkxa7qnV\/EzM32u+L\/f\/gYccs+JN8GV77tPTHeG9LgY6UaJJUAzMk3HJHPZudAfoMK+6H+LvgOjSniMCvsz5ylyZVKnLBmm2VYdjRl69YUlioca9UQPScuglAhppKJY4ZWwtSwQtgPYx5N1tFp9j7cfu9zCmuJemEO8KIcVGiZ+niPsB+2UgSM9V1BkM\/lrNV7cvXNqJfIenurAjCvv+TFB1idvXzjeg9ZKnzt4KO1vnSJ5Oyw4ILNmn8pePBUahIDwTa4NdeCYQJNG6vEs\/0XtGnsiO8pyJAdMW8e5PmMR+9s5RF8wbb7X7RGf0Osf1tvK6VsHYgDIrgC76gGiwsB1sjD2fpHbeo0SxL6Y12M04oHj1Vj0\/wL9UA3ON4PPxTUWqESlzIEApUy+4VUTTZ0was0+1BWIlXOqoISMk0vNoS56Sg6PO5ppvbE6B4ua2MCKKW8UBpkRo2C6sbM3l2wbdZ2HGkFGWr1Ge2mTJEvQU+Al\/\/loIxWYXGBKcR\/qHT6I1A7LY7PchfXx6R8G1lwXhiKlIIIJ2eRL+VkARcKTcPDpmWkVZcvxzpkxQ5IhW++4vv8qsY7KfOwGvjV7JzhCYZPufgN1v1vpj92p40H6P74im8ZBKGAzYNrtq5Wp3PAN10wMiOPyoCyfDEFm0fHelnnhB1HVK2MgP\/bALd78+8xMJu6GB+yD2onjs4OlELnQgY0ROFuKQEGegiHfCxe2VrJVtxaAadH2AOud++znOUcu9snFhmHNCQYqUqAxvb3AEpYLH60m2D72eqK0ehClvjr\/cSzpxt2ANoQNU2iz9ZNC+EtOAbma4f3nYuZvE5F2UI6SsVJ5ocucOf6UY9+gRfdtiXjm9lBt2Aqr+iMOfyKA+GI0NqgfUg5LYQNqdGR38trDP0c9JbCMl+LtTIhhOsEebx0F2pD+O49PJTinbDhcADxAJfnPjO02n3pfVuamqktq84JwdF+st+lT6q4KqYk4gVCXxLnQfFttF+jLq93Jsc5B+WQViAekAeiUMl3x6MSRHXrxRFKQ5ZP1nkQMkYFs239iIb8rx05n4sG8SAQj1EoPPUpWBtlgsThuigHzzl7hIlgFwgj8WcagXuMRG+tliPyGBnVd0bArpw+q3z6co23vXwcZIjDsXpxrOwQC0cyVAu+t1LEHat7VG12zTsHbecti4apjeCDVLfqT0xnqP6K4o8dDuO+cCWzLqN6cg2eZ3BY5zsle53neFQJ\/cYHT7QwlIusO82yk1b08w1tUAm1EDsMlg6PFPdeApV0JzgAMMW7fPxnQX2r9Ywyu0Degw4kYu+5GCptpi5INSFcbb82L+0sVH\/8A6wBgEanLKb3RZrk786+GjqZl7VL8Krvw7Nv39V9VrowoPIp8wY9ePlHnqxX1TK9333+5NVgvVH8K0Plk3H7wvuonTMyt3j08wvxyresR0N3p8CCgzQG052rO9tNlDTjaqEinxPaUXoxWTiMbIKvvCJvMnPq1iyTcyNvktuRYTZ8O5tbo\/oEd8kqQTl5aTpNzvyR5NdKCZ3uUWsdz9pY46jcqGi3DDy09fAkgiEjtx53o3zakMBqVwIy9EXko1fe1sGvE0eu\/ittzKDm2YYYWDjeamOrc+wQFEW+vC\/4fvzV0u7OAnBPxPw06vGq3r2zGtrR+vJmqTtcBLT14yFWu93vVXyHX7bDWMM6gUP0ZPUsZXPCeDnxsTBqpQTwuZcqaRfW9INiq66Y4LdZjsjgpPI\/uPNJAwsHPQtapcheZ9ySzjK9O20Dmou4mDAwWKllfHf8tNzSOalxsxpYUsaKAKZTclaw1iV9GBFpdKh531AxAD+vBbDy7ZRFzjEZEK7JhrKNLcYbYjKW066gI78jM\/LLHBu9LodDcobIBjwcfJsB0+Mu\/KL+HyW6Fs5u3Sm2i9l29NdwS2vX\/0RQItGNfiQOCFPYe4JiIpC8TH7GUBLTnK4Y6\/ZkX\/n3F5jD3UB5gr+d2iDi0Xx8eiIFlUX1DsxE03isq5EU\/JJ6bOWOcnxluz2+b0WEPiApM4feCnCG8ZQjVcnx0jaW7XzSrj7vzfh0YWIT3Z0jfHq\/4UJd4R\/70wyeMsDUMkAmlrTXX9pRddphTR5zjAFowmEPu7XMaPhquC6m+m4WIhs2McWzJTzz8paeK4vQno80+vcwIV+Y\/iKm40N0tYldovqoj+2zhatFnTjksLNDQ6P3iIvf8kb1y6miCELtvHj6qWj1NQtxLBqWy\/bTisq1keWpM2MfjJFO26Kvrv02IBPwGRt9rbpf+HkoY5cXG63BVO\/bWDxKXr16B4HFIkSRcGngnsRklRGMJ\/fTMN4xQtGVot+07mpgq\/ycDnr48AnrJ9sBUNOP83JTlVQ0\/r5oS5YZQtiAWCXW6hm+5kc6h+bGXfzRGAILxIwsg1O+2vtxZZQN9ZK4bapXY3T\/nPpogOqLo065+U2nksvxs+kUUwBshRVCM7HsA61tpADNX6qpN77AoeWv3RHWakV4xN46xK\/mLNBCCMI5Vx4d6VrwrF8RTgnAe8maS2U+rElhWSm3LgS9sAOmlvxB8vaS1mMGISemCzCNK13dIFoJl4Lp2l1WybqmmZh\/hsqD7G2x+a7A3loX16uAHcq2wNzmtxgZCtog6Vaf53vAgitt323phnLhYmuahPf1kEXvx5ZSX1pKCqVQoyKPTWHDzzsZjt8iyXpgYLv+uyWJpTo1LC2G4ETYNxPoWyGuG5rMAGQtcGX97TudQBbR6u1NCjTVPndDyTUZMaZ1IYDHhns9GsHNoe+wPOGOSK3lKEPAqD6qsul46N7FLsn6scY5F3jp9JV33lW8eaIZMnJ3rEQ\/GkSK6atFKqlQEueMsBwZ2reNvlGqyJjBMAC6OKH9r3hEh3ixfsxA9vPTjFFojFPr0yBA+4I\/kDx9IxBFs5I4U26lP5sVEOafDg3mDVKeIXZkYzJlgVR\/4BDpqRfExVOvSh6zfUDMq8i17TX\/WT0wqGpdKb23RtnumJrMURKh5iiM1u3qnMEJBLKAXuDKgeZTSH5eaKxYCF7K1qht0xAQ3ZV2N2lR3oxKhdrm7rIsq04LCm0KawD7Rz5O8mFONKKcm3dvgYuZr3GxtbtH24gtBSkOhL9M+6T5jgrxxN1CLOgKv+KfR1RXlx02G\/fkrR5VcDGViH6Vd8627nCFR11cw8lOlSiYf2kZkcYMk606wopVWrExs2qCWNCtzMs+S5PVs5wW2OZkr7BScTnN2EtGvMT9rs5ZV480ZbNnkVd2jHVlPJ32ZkQ2NITUpoFpPCvMQxZnZwAqhh\/bf5CbKvnSrX\/nHYDeWMF9TAfW9AyfY8cTkWHZIhTFNp+Ob3qkOUNGEQ1BMGvaOoaT84r6ACwuKQd77NpTMQ3oCtUOkDtm2XsBTbf6qfX5WanKEpBG6p3BEp47R+JejnWYgYXNmC3fyyqhe\/SQL80tKNB85WkDCVoxbxVg1KChUDPAsw2vccjaPIMfry5Uyz5S1JhsnKcRtxTGzmI1kJA1JLdVujBJ\/QlhjMdp+k5PFMkFWh+aTAY33KV45OVVFzW9MMEQ5sV00egOaTbcZhzOWtSZiA49qF8\/geJIA3iA4gXjk1gjnHsTM7oVNzY1+vQ\/m8h43L\/Uw9BZ\/WcIM1L4iFSepjdrTZm+GVN38STlln8Z7v0P+KqjQqYJ9glWSjizn1Fo+IjUVBWFA935BrWjOdNZ\/P\/jqHnaoYgFYkfUazQBgflAHIMcqg8dpnl5g5CbuX\/wgOic2X3N34CJe6\/Ilp6wfzgy8sRm\/tr7vntktfX4LrcPZ2Hkdf7x0jNaKBlfM6iUXBhPPcv9UfNly8BOd954d+cMwXKAgfng5fjoxmEzbxnDfBK2FJBa6w8aJ2S+LEumjbZoJx2EpcV5WdHUNsR5fhXhXjlm+yJo+PdjeFeORnHUr4E2ogcara3XdmNwnTtU0Cf5Z4\/C0pOj+4pqY48MYCluPJWm1HDuw\/JQqxbXon5kW\/AfWe3SLtLMnVmWxfsAB8BSX00JSFhTiWAchZYlrFPQ8ICBnFedpX21rsz2N8Ni0p+yoeD5V0cIpVjPhHYyO3Tz8Fc6tnOMHo78au9ZFVlOS790lGpq2n0udaf+eGGs\/pJXurNOBpLmUJ1Q9aEosonS\/E7mQToSyQHBzCNrOmO96o1AoCDfdIMEX15V+mci\/+ovyCYdYNQALVACiisiYrSxnAK+PbDm51GO7GRyiEF6wN9qlwEPKKcS7jTuT7R1+xul5AjvJiFmOV8CoCGvK4MgUeAUl3tRaeoLSVaIE5FXwZO3k0W0DcfvcYX7PhwbJDHZEA99SWDBGZVoIfipwTPBhtS2t13W5S8+QGOQ\/Xow8z1bDGa0ZcMxasKBTkR4NnEICa4gFu4zkbgTAlpVdbj2+L6iK27S3i3BNl+I1FKpM4J7Evd30HpyFF1Qw\/9rNHA2NwZhQgsDrg7V0ABaOLFidlygScjHJ7B\/og60OVn+qVs7\/OCEZix9+gY1YnY+2ByHTbSqdFYk5s0U\/EnsGQqsYB04eBMl3cWWFot8DmPTWa+mqdZKho0ye6FMy\/nklSJmIn36iDeF++MTntiyfm4iWVdwLGsSX8oh5ockWVJzTeJCsGkepVqpKTqrrFoiUJvEy18IMsgb\/o0UXHD0g\/9sk1JbotgJ2d6eRYhbiTwVIx8lwheU+7z9RGl0dLW6cmEskCvSF9ALZtJfFMbNwLSq8tZzYfIcMOjaatcZx8zqUDzmEYXfGDIC0tjTA7wmw+XjyEPI4lD2QOCQtKAVeMgq06ZsjNToZnDADb9xlQYB5VV7T8gnZCVF+amCcmIdmR6Xp4lkaqCYwORJEUvC2B0rT6Ojsr\/ypoW7WjGew5NsgA+sObQOhi9RDjgAITabCs8hoz\/znxjIFMVILqfONLZ0sIwkaACGOJZx3Vol\/b3u9foak++N+XAosMyeDrCiusS\/jq59aIAzBqscN6tkP00NbBwbhPnCCiVh0LGINxkXC9Zdh3yMF67+W+Z\/gU993Hp1QGF\/m8RTVc2lZ2jlctVjppivcNpqiE8tICtfFZQnX4GBW249L0T1Jt2Pn0ngQ3DKDL4dv7DaRalldcRJwDFsyKmgkSCprIVMUPibNuZurLQwtxxaDy17SgQpNh1NSB9iwSFb05RCeHhsAXx8ZOWaI6cW6EYCe+PFK0l3Wg7Th8s+e5rtX8C52N2aMn5W64CmLWPJjC2w1hl5VJ4PvNCU9FQydGbt4oGeEHx8a8h6dHjuE7CrPtkYG5LNz3aD6PGqLIyrj4zdxUKt4bdgmvlvloVwk4Glud0XQJI8FP+fCsVq\/UiBdyVmpJeTU4anj3ng2Un1iayboZTjrvGACSX5rtfjs3iw7luyAf2PXqegfj2ad2CNf5\/mq7YF2wpi8yDkYokslNk2v7nR\/BT1aleuPIc\/TrC+H0KMxtltAG32hqef\/MZhvZYWZJ5JFxlXgKy7V2QmEnjFeEtxFoQ5zi4dtz3tsEIDKx5op6wp0D7h4c\/ggzlQ\/59e9NJMD8C2IBGKv55icksH+\/UzvRwkVeYpDkXkvJYcgh27mCoUcvJFpzF1B0+MdjeFuBjqV7nxTcBh\/RtLFQLiS6uCAG8vnsjeqdb2B32QrNHE2bS6BscPlCI05RCN9Ixnt7Zjl9LLiRZ\/+6kQVxGnpK95+nRBGAySOY8TYg\/zXUDcaD62JACNUm9ViAeP7VL3KD6NwZOuLxGq3klenDWSY2NbALq2ln4RYqyBfG\/TUvrcWp8FrLRUsoAfdwvVe+sRtIGvOM6e4yGPUQ97tZ4\/7oIKhyBQFvPUq\/Mcs9aK9JUC1NLDRvXviU5EYbcsPYgM5q4KoodvyJlqw1qC+cLtLBLuL1ahOiItN5FtAKKncF7yKZG4I+3k8VsUNRQFbAhrurqxdvdFI115khjoin6LkVqWv0uBQvqw+QkrriiXKmknjLzWBHAnlADaN6jFQHA4o\/XxbrDosS3UqZkr8\/F84f475xjQ90B3U7NndGiJwL3TZ0kNMZJyyg04zb5uZf727pa1m4pxDGN9pWZsCLzZOnL91PBWWCfOYwdUMHOfl0e7\/MWByuTYa5B+gK3AbmUbe7lZa4zYKG3R0mIxV6mdwJnM+d13adVk4nGnCbRbDbD1wH2jX4lWpVtQQlZ+jfzE5kErOir9aAg6f8jBCuf9U96m5LB0z2g5XZIAHDxzomTUX8\/YfgYevSXjlZs5+\/dM1Vf2KguFtgGLsx9V\/xYiz0z6ROG42WQ9njiuomxTOzU+lE5VMBT6UDEqNhsLdrVcpRR2AlVGuzsurExwjD7jIirF4+UuOZAK0KHtpLg4WIiWt7pp4EJ1WnxY5i3vqELNqN6f8r\/Bn8wYFYHdxt8WWL4uhXq5t+zgAKquQ6LZayNy+UvEdjPQT3y0itPWy31e0l7wwhftCnC\/krraqCuBbl0oAC3+VUeXInRrEWIfzql\/5XvIHzpicwPB7lLoKgfXqHboHhuNXLw2uLk0cdBetLA4F9+egag\/6yGtX5sxkaht5gYS+vtyPnG+8bgHtDHnPkp7tnVhEU6lLn0Ur3dCWT19OncWDAsVfF8rTwVeJD2TdS9FL2bxl2L1mBntj0ljXVv7fSVWiGLnRfrcGAHscq4xQBV\/DX48weTHy6ktc0\/IGz67z0Oi8v5STJhdgLn2VxkgGKwDU268XlYoq9gE01a2iltSAMloFLxghWfK+DlhpQXQIj3IeOI1IiUq8WAVKJtN+jLcYA1b1bx9JcEtCsFLAHBLJq6a6M4oOtxTRxw8zNwaHBBd0Lm2DGndoWTrCua7WGbbGOZRmpzAihD+KSeiKRT019VPLhMqgEFNSNui\/7LkgOl5Bjwt1qe9bPkoSmOyrZIEfLt1bb2LgsIqUvmR06roeNL64X0dsXQlGhw0DLyTDkrWsQ5kHIvoHZXLO9mOCpPd9GTLWYIRX2BuUXdTd1IdH4dkVaDFeyBkdVrMNAOWEE8ejEsteRAgELZtClniWdn9FJlDpAye2v5auuyghQYxShHIyefwQgoQ7NltgE4YOA29DolQ8qlijG0KAB3rK7nQnTpWvG+AYfLW5mVI4uNqWfgGTyOCm15NN9T87cqOyNFzt6l\/vEs9cHdZ8ihXblp4O2lxSXQskfenU3LlUI3h9j0naO\/3BZLvFJbG4NZmgwodjT1f7KiHrw1F0pS69YXsQcx1qGoelv1SoWFTiyxdkGYvhAGAwmQLMW\/K1L4rQD\/sAsnkXV+D9l0c5FBqD9ivojykZUXFl8eqiyeJIk3KRMV5aK1KcdmNZg55zevfxU9TjFgfPoCDjqPpExgNtRgZ1IaHwtR5zGxC+nsygj75D9axBkVZ\/f90Bb2Vie1e19ZnPDkPdhgP14Renu3bhf\/nIY2T8cvHa82tcaSXFd752XLyzMUi3dCej4PBCxhRZHP+yROq","iv":"f8b33b29ebab80ead08d2597651df745","s":"2128ab09022b65d3"}
James Glover is cofounder/CEO of Coherent Path