3 ways for retailers to improve their email marketing campaigns
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"2e1b83be50027e9f6f65dae9e19d3442","s":"79ca3f4d8e8c537d"}
James Glover is cofounder/CEO of Coherent Path