3 ways to build content for sales and marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"16ed1caf331ea8f4d30f2ebbb9efbd25","s":"ff943b1ae831c664"}
Oliver Roup is founder/CEO of VigLink