3 ways to reframe luxury brand touch points
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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BSmNNDgzJ0TGJZpcLtxyK\/14ZmjkflCUvLUXM2MFpV6Tt1fdICjhu3QZkNnRcmXOR6ingjMGJlAG21iexczvQYpcWNjRw6+pwlevOdhjaHzfeXeEPCEWX2\/suFF3VirRb55Bnotctgx7Rt3EgYsa8wm\/rzBotu9UTPkmRM8+zkEgXBR\/Jsq+l0XilFh2wNoSzwTtUUp4mJEOOC5pdVvwhEw6lXD2PUdDDKe1qHy1VRU1Fk8qn6rkZwuRBVn+cKy82dG38ECwCM\/BTEf7jbErEy6W7jfqbPGpMzrCIXdMoq4xW0ypGUOMqCBlQ\/9wjxphUue4zb3ounukirJwxIVsl7+DjkcZrKpSbzVF7skl2Jbtpsw2eEZihXtlmOVWkOwifXJHIMomhvZAnkrLHMxUZq1wJpSU\/scqZaji\/I5CBBlp+PcvcPx8PKSeejZv5sds5WJsyuGA06oKHRI5cZ9QJvYjNsZ6fRFgRjucgdU98QYE7G7WtCNrtCVq9MVjj5\/8ohppWB8gbhKkq2q2jcAoleTR+yWPcEazQSyozVOO0nYwQINsn0f8PQU\/urcu34qNsPeK+tobzEQKQOfHqd95TTVWHGyupw8HTkAtETACJYuBl\/nXOWyGvx8UZaTEcRMxFZAwl2aUYF+Zs28N2iIEdma1Lknm0EK8CbBagjlpUQAJylv7wh0SluNVoXJn4IgbBWaOtKd9\/w\/yJWEl\/TniJKd33Zikgc5uhm5148vsHem1HZI3FpsK1Z5OZCjqc3P4VtkfjPzSxfu2Vc\/38BeXF+RA7HORA2iS\/CBFfgn+InfMu68qCnHMYkfK765ONIjtLfPYpW\/ElpBszmJuLVO3+OLS7Edd4hGRK2ybqtOPqetcpL8g1YvHo0OV8Q\/mErLHTcojKtS3zBpHXRGwxIAI7Ykprp9u3azpZG41drrNuBh6aO2TGDEwvui0ADSEBgaXQXwX9bjvIIcD3rDN2F2+gAoah14sEsmEmqs6LhC1vVSNiz9EMA9HZ7TcTM5xbAqbYeuYWlnBONku47WQpZOluEsQKI1K9ePVaTp\/Rkd+kJzuk0rm8ZMlIYJwNgOVDucKXaiRqREae3UMAG4+0G5WMuwplF8A6dKhnxZS+GJoBOZtnFBtEJ+VbfKbon\/+38U9\/kfgOun7F7pavpvFCsa1yrktlcTaQlh2XUfsNbHMKFidxe8Mi4I1nXdXSv47VdaXDTJkfIUWA8Ee1\/H9pUfZhxEXMVuylx6cysKhvkY6LAOjoKsIkis3BF1VDmUlgLWsaKpU3YDLLTvGlUXVuSiDpo84GKfei0sWijprYmFenk\/SsDDJCmOJ7g2+\/wJXsPFHJsC8myNFmtvwA57OM\/ZMPcQS6uaHpjZtn1lY2t244RsJB4UZGFxHyreipFygWMBKoqXIpQQkrUFmEHmPahucV5WoYvzKaK2ETnTTNpzyD+T5Kq8sIN1uegx7V4debpWewqrW7fy+BvyH0FEonjkHjIpYJes5P7OUa5\/lYMsAaaGHoFJCV33TjCzSDN5EsP8WIGYhgxbEFYY5rwqWzoiKMBQHui475mYC8UPk5uN\/5KgvFehNvACiaVka+AX+gQh2OID5kxQjTLhBWyNH725F9yUJBjvZw1h2LpzBAEIG4AwOkBr4GzGsrZMbYesa+t8LTSQ7fvII5siIfAFXlsY7lVA+BSzFjBlbEb5UC91Gohztx7yK6FjGUw3oDpHXOWDLmy2L7XqiDVroVneqbwBkT8HKEat7rN5HX1vNgkpcToXD3eQ9G0wAXEEOm4hfeOkinNOMJlx7HMKywRiSbljjhtibrRA0Mdfzx3IsPI4ZY45KUezDpHEu93VcqHtjZWTNGqu\/vH9xD0u67GYRB2+rr3uDUfhbCNPP4gKxu5GT71DjdO9H\/EEjO9s4v3ffjzHE3T69qNF\/roH1\/\/R\/0hglieGmbQqrmuqLZ6enUsExhFqM6iwG5XKy5Fb8Op1zmS\/yPuCqGw7m3C87OTJmXt+oP+mYhq\/Xntkl5XK5Nklwi\/T1YBh0vncV4EFe8cJfwjZM8bm+4l4qtQe3sowS8xToQmxDp1wVq8zqu8ABTeGaZvoRVfaaBZBB\/aAY45eO70oHxcKC+yWLoNrGG5Xr79VbbJxeS2Gzx65qbh+3BR7ZRusAnhP4Jbzys31c2\/vZh8dKC3oWAaP\/p\/0DuEBR5o4kkHW4EeH1UyvRfm2wjnwvN+sqUz+kV38OfkfhzHTl2596XZLaxIOuPmeG5yZjSgRQI0QbIfo9xItSWNWTLr95ytXGr8llM\/zys58jy4mdCfArZyagQ+p613Cvw4BbeRy5kbZ5zHCLKXKDEsr8WS4tMf0HIXxlUMg4AHcdxYcGAd4z6e\/JNF1U\/5WZDsLDwT+mfy9n0tx1erkxAhgLeHS9H3lY7+yuoQtVWJarHylhbJk7eHgAFa02f7nhRVJRnDeY1gqRUEk4jxUL8u3hoLcZ4o5yv4Qr\/PmZIjugpF6F9JFLwpx2gpdRy6wwkY67Ub23XbMk+jB5RAfH8ZxdmmpcCcMIvqVQajbXUXrm2K1A7SAystPIkPqwSfuTa\/rcSdQpWIOvKN+zexIyC25BszO3hFCoLdhZqEPIz3buQeBKhhT\/0M5JpZWIz6fL3zZmfs\/BnmhhHbh3Mt0s7jKGcObXRmsXrKf2gyEnyDc56W3\/EKUSlLblaFTeYFR5b7DwK1DcHccqgaojHgp7v\/wnBs32bizK4IWtW6PTAJ3AeJrps7bbWqRNeHFVqBzPWCV+EA2yw2Oplgy6iycZUhgYh3rpyxpMSYrmHHx6zN9pp3\/HQ46l19w0K02\/utxZS20m9ND2n5XEG+AOjNs2xGYHtw20ayV4WvPrYBQ2URgv4lsuvN4GOBaGNoWEGhFWFWXEmknNJrATn31Rfx2wzIjVFhvwKGLdABb9YV3\/qEPUpmULeuA1e4RA+9GS14L55pwVks1\/4naI2XNnqrRzx8DyL5MVlXZbn5CKdeBJauQ2wewsYRwuqqg80aegYoPshzw+ni\/iGFS9nhzcPB2IOpd\/M+J1i2axPFLwjhIJuAyAZWS7T635LpOSuzxPaJqdf\/TfeH4IZjgYaqifjQfqrYJixQJsYP1ALZO3NCpjKboMFmT3kDq9sawW1lzIVF0P\/bqGCNSo\/gTzXsDSdNpKpX\/GzAAttFcRVxkgvurnq68hu2jLkdbZ4z32cfx7dbAPLlprg\/z0H+FPPcN9YDuoZOJFH7Jv7atbykgEjKjAhH5fpJFWkoRpPDnlu871IFIykVBsCTDuWkNpy6rg2uCzpGlJVoVhtYU21juo2jLnPwh0VjBmM9SpqjUiNpCwiWD94f2rkGJYfFkrNvTFhJ\/NVqnXvhRq7StAOBIaaartYobMY+sctH+TD8Xdade8TI7vXevxYjEPiaW8oJCtzwc1YAQyNk+AEM0u\/1PhEDJ32kgoJ+I4Qkc2TIX2NKm7psvJPRm90KRRRDyd5KicJf965rpwvN8tcy5L0qNrQbtOAs3QBg\/kFfXBU+xu8TkwaEMcB\/h5JlDTJ8GAOKvnZRq1Wr9B0J2wsDHaSVApIH1f59lqRi+jHbFBuwEgj4gmqVO684MQr\/wdTAQRt2LI4i0NO6KyzvHtph6kQdLqZ2CTkzgXtxRcWCfOZxjQeeQJMIzfPjWSBUdJ11ZSYmKFaPO2lCX5snGAVasNGUcdd4UblljH437s8LZZO5VEmvPoVqPO5lkwH4WYSzazHzfnX2ywdwDfXqKmNIQYwrcc02367AuTS7cRx8GQsJt8Xghp1LOsKR7aGtWlUvvtQ27etgNyVtxWbDuXB4e3tIomygGEppIMXD6kxNWDWY6XPtnZPeHQiiqIwUjJuclKR+k4ddH39j717Ew\/kMSr2e+ujb3Dd3C0oSuFkYBQQ8pY9fGFSlhp\/FPkaMEc9vSuoMfFRUQFAS6Fwe7\/NceXdfi9Zyoyk2zZYMvRVOFixTfXgpWx9n2LTtyPO3iuUtpHJkPRJmozTlZWQDdnlB5UkQkcng0Vbhz8uVYUvOTICuOhlboSLYJR07x2o38LdCb87P8T4MAv8WqmFrkvcpj+IpAYzucR+b2zK27Kg3YsQKTeyh06DwIMSvr2Q\/zOAGlUEDG48Ppeed77hVotfbDcbi2W0NvC0lqhlH0lVV6aBo\/Fe7Fs6Hk9TIQez3dvi9Dp2zfGUEBy6KeFTadrTcjlYFeXb28+ncv0P76RPvkCrIRHSuXbZ9NQB5HuPa4PrMZu5cXQoC2LUHNuO4bPKh4eS5ACTODNOtj0BeCfXowcKmqlcORndG85k4XA+GbbtdeDfxSBCQkbGuYFD45F+gSy6T+80JlPN3gEChiOG\/VywLipsCkuj0Vb3frqEi05ivwxZIAV5j8KxtBhUSPW3hLvy34tfLmJM9S9QHiMs4kqmCczklbrHnB+axL1DFzLroFOeCOj4vPyg32x8aFkf7568xHL+KbTGHQaDxYm\/SV4aqnWue\/BuCmXuy+tiJVOH2u7kAfkCXpshkiAi\/1ER34MnqJFgt3ZPGbjLSAJvgJAEP70e6Um5Tg8ZJnpUDJIGEQsHKPBxVhlcCYIlYEo9cx03cYwiEt4tC0UG0FdHSi8+dXvI2Iki8wNueDVHjXkOBu\/0sQFkeQvw3f9xz2QdlT9l26GTE+ItXeyvUZ7SvjHHhPnGd9pG1aTirO2Di8iXI7hJgTj0DvuFcGmnpSXcQJx8i7ZClHbfTX93Myj5qVQGk7BKJelGT9DmhfEZtDIa0CuSVIq1LI\/8fKs1WzdXc0lFOPxJGbcdSmIdl1XCnA7MdFJdmKmzNDCV85l89ekk8C92j\/EAOjmsIxEkoEostYKh701zIAKbdn39yZaPSsHnv51s3BcDfelZd84s8yzbpdVfXNBy16BpTL1NmSx5YclAitXMcGltXlB84ENqOlmJFgjw6klplYx\/+21q0hEyOyDmeDBBah9TccvCPca\/zy2VFPjqw2ev13jx8v0Jsnyhef026Fxx5a64bX5l0hFHFc+X21\/7bh9VGH9dcNDcQMJXjmBSEeOxIi70BjhlB5E7OF5MrnfDnHJzELdWWnG2+rJJNw3uf3+tuVFRZ6wNfDDxckpRcMTTMa+otBtmmWGtl\/bLOmdiEYfX+m1wtudENAleY7ICS\/rydKZaxdd6n\/9D3hIi3p21BpZkkd4dHzYpNO3VQFpN33hDZGNqf3ytAcYtoJN4gWPqrCMnuxpWted2eW1RbapPKTnAtFvmPd7UN5IW\/pLNXGWyZH9bQsens2ZLkSlZGhaQ+pxqY1xjbDIsFJ8iUt0xpyocOekyhxusS6Du7cm6CSoiTDbFt4Mwo+lOQG3iMvmweWvBINExg9inqX5Uk2lIgj2NxFyk79J9qD1qeXsNDr14uC8U8Nu\/Zk092zVb0iFrRs8kKYPwaI8w7+W\/GQIXtE+ivAQyRtAOJynWFdm7l\/mgGA\/BUJqh55hSu6cBU7w7G8JmVgQ1\/5kk0tWEHmQPjQOFOCZt9A\/D+Wdm4ngTFBY8FsvBJxaoD4i8M+2+Rzte6KG0CWA7mLbv8K6mXF39oXldZeEKQp\/wSVS9bs1LbElwUubJOF8RlPfS2j4nuwicf6w3fVTP40Nl2j4wBSZ9SD55jN25Bzg3WnVXBRFo0W51OzDSjllXSzR8orC9dT4jNQFpyOL4jmApVB9LCVTNRc5\/wT0+I4xO22JsPHY1gwsAm3wHZbJmK\/lKs7EmHkbEiSqZsEkwun\/Y3wqrTuq4PjdDyA4ByR6NRc0KUcmHh7xylKmeE2gS35UFhBSWG71bQrGPP5X5aERfECAoBgCG8WXQsE1lPzdEUsygj0NM6P0fbHJxPrARpUaze4MEd1DtjUR1rIaNuUY1X+YTfVIe7V4s9TadVirlsL9WqUEbzASHgQtlOBsNi35QBrYxM0rmmhBSsdG+R2FrUK\/dM+vhf9gSklrfouoF6PCecza\/m3zWdbBFMjXK0BOiqud7iDEX2RVZITPMquyfgAfBeKUfmtUE9FiYM4aIazFc7LbbXDK4LG3sibQSlkDs6m6CQGNUNhgzxfOIuXFbGqV5n3tJofV1tVmJcqdJWwQprmzaflCq0GnPfoR\/G5feilv0hmNQOimjSJvWQKKluZVNVIDBouTYGO6U\/zZE9IDZ1JwdJrc6HhZOl+3Qak3S4zEBVK2f8QfwAheBoOBsaW3FDX5anVr0UlV1qKGVIY5+M+NvVkFdmayVqVPoN5LWkRRFh+R6RU0Ni509ZtjaASCxe5W7Ksdmio0ytFs\/a6RWVEVJIu5FtQXE+2M8Qb3nEdjIenTD\/d8aGIPHdVEMkGYVFAPdfnfoCqTEghS13PZNHKguUEAoPTzp9SoqX\/yOFLyoaWNDZk6Ks5sy1MfePTx0RzYEhmN9ficMB7yhoLNcOheKBaIQ3ak9qEti\/3p8k5lB2NngiWgSIQ7TZs636z4T3JEHXmENTP+wsvIkVta7D2wheYAsj6bxwKNZ5sS82MWBEpLMvCAyoyULy4mfixgFIUFtYec2y5ik\/XNHWX6hv4UE4i\/wJVq7foLnkXgJ\/fTEBBhHHeRKSKm5f1ABIKC8+qcxghUxY\/AeSEDq\/wDYN+B4EcrRQci5TqgMb9kgng5aSNRsOO\/7ks0soTiRewxlHcMbQ4xSyZ9GynhpPe21WLEvsH8HRfBaoAyLUZanIjwiO2YI+w7VLbkMruxAgQwxR7hyCMJ5oqZmczXBXp8x8pV8v+GFMUPLGBB\/ETwxpyE\/QLxS3+sj7+tZsJcyDegzouXJnwaVKBe1gTz6PoH1FEMbHkrFTqDWW9kUtB6gdjPYTKb988A7oItSRvF45Pfc6LJ2JFSNuQid\/sk1EpSVwKzJUaSu2wenmHJ2AiKyAKxSJ2XvFRTXt8teiz50EvJSBaGK\/keBGSRxBdYynT3nZNm79iThPdc+75WwUGG+UjMTR3ekFNc9AIFCTqn2wGhfyEnY7efHgA7Up8sWmaCOp2F6co5D0fCBP3BjnkncX1r3fBM45U\/xEGaJryWOrJz+lD6iUxIvEdEVE\/2jEIjkYpmZBEbMNrbpzoUIhv13SXTOyi6CPy6v329XMv+NbwMeQV1f9VHUUq3tan\/oxiMlDD2uOIMAcnsranTRYIgkWqKW2zkmqSBZtrqiwSIc1isVMiGxsxXxJoq7KWMq721JILIy98XsYaWyqj6ZGc79aonOL38045ZtN8qzZlSkv1YwftrRvGZkljDzs6+8bSGOX21uWg7n6Y3UeGz1Aq+onZu0lCDfEWrqTGGPb+6RqXxJzZJ1PG0L9Ez0ApGcy9JZ3iLAdjyFukPUbWPqDeI9ubbSNwq860g6zkpoOG2VzeTEqu1ld3tIvsTPQQCqrZTbl3OOfWoIdCj4sDrDCJe+eItvsZBqnRpcCtYzJFlyZRhUCG3+E2BeoKE8\/0WPTiaFgBeS8q4tJi8JUqrkK3ptOpV7k\/GTXiey85\/bgESMlsoUzL61R8brsTV8MHubQwN2q1hwJncEhod7raEQeO828BYGqZ16KwtBcN7DhiAUZZjaBHFSh9HKN\/et5BPjxjePvbvaYRPAQ+1AyYs3GBJ6v6WA1KpkG7TZAYzQneV8yXnz5hp6C8S7VEZ0MTH3vC0\/kqKmYrOdOxA8ZNPABfb1Byas1YABv0vpMso\/OZBCt8LgtnJiJH4dfe4rfRfR\/WSW3xRdUNt4Rvrw2y1prTkvaWNZVi+TwsJtrrQNhzPJU+ByrUjGTKVrEFEIl5M9nqoXvU3Ol5dCeZLTXi8vCEKtBd6t+KezvbCYNOlY9Li7cIrRUGW3RtJdxxpjw2n90OHCdYY2HGN5rsFCWNVlM2lHoExQ4tXwU\/VlfyLG9JYCU9FOoEOjuuZauPtLJidq5z\/I6QR1bFom7JwLmbjpEzfDxHBUR52n1UewlvHeCoJpEjn0Tl62tnMm\/KvBCXGDpKwY\/J8MHDthJTEEI5q4eMvHTtHSQtBRlPCanNUfXRoofjFefQjpd0Ifgbx8o8qP8ljC1dL\/I5uqYErOBzQ4VC+Qu1u9PJl1\/7Q1CMuRRvFt1uESlVoBbrPoIEGP+LiHUKnhyPHLYi35cABD94Ne\/lzGTfiHLkdiucCbnxbKmQu9liXtWM1dhnDRBmJIfciWQnLJzm7OansXwEBl1GriOPQ07FCnXHlysZY359eI1TqyX8vzc3rFR\/I9fk92YqnbH+QJaFmU\/RNet2eA32JZnv1C\/5aUE1a402Rv\/3zY3P9h8HcP3jhNTXbKc3j5cwbDS0WIbvJkMtZhJlB0DgECUFqwBI0wKEajcciFrGHnYoxZmvYmriYRHwOmvhtJeDvXEbuJQ4PXsWCqnbFJNzyxac+FERcP\/OqEjllE7ZKXXaTfwXk\/NYL4K5CebqfDBvykdAB1U2PEU5aTGXph80rkUey\/+CA3XavUanmxo+mw1qup5RivpIT\/YWsxHWGKhx84uKALANKAqBjPC45y82NfNdAUnH036njnSCoCQ1Dme\/8A9swVaFYwErcJxdUXGAoyoXNalRe5VY5sn8hbr5NeEF0SQBHuB8x1jZXPJJ6a2Zxu\/mef4UDP4eKrQIVT\/iT3cFcNyQ0C5eAkprfq6AkQbKdOSy6KPpE\/GceQ8Aq70RizTznHB\/ZHS3fkGcZtcaw9mxEUmhzYoPtg1pJwdtne9B0ehOHgsyb5PLCI\/btNbdTOyFyN5z0MMsNjmLyTlinChk3ONF8ERqCM1JAPNNL8YRW4ePKegQaZL8oYvbRSxRifxVGvexr3mzpIv4XuRkXzDMpQ7JRxW2TUMO\/9+kg4xdvcOntlrlY7Jj1eXy91X+vRTwPfZDY+jmjS0Ti\/FbrloLKqC7j91PZhKDvgC1Wtm\/Q7P1cYNwW4g012146iKzab8lbiFJnPHbdUH9xo8jGGDJ5BlG9+2qM6B4HJ\/66md+7viummZqRzNWrs723MeXhrGIgKv9TL1ic2lwsgAhn4Ct9LP7pmIoqmzv5cXzSaXVCs0nUaXqcWDBYZSqkM1GUpR3WfRpcdE24H99tUMJjXKG\/agWM5Jrr002rkXHcyp+1pK+IWOyCz+4AVaj7EbrlzQsIs\/TW7OgclBXH1W\/mJhfiTXWe+SqOoJZ2tpybbI1Qk6KpFdrRWqodiOS9fjx3dOLw9IG02UPTzi\/K5Va1ZaxRX7R+8GCbRMxRHL70KfpOPm3fFA7xlNqKvGxm7cl+N76dpYv+uICyh1V86NVQSpOEuA9coGqzUXwjeYBF1wGsCuPDWgSY3sufajTb9sBmIvm7ds3bDMlW0rgrO7TuwWnLTwoeYbOC3DZxK05807cI\/37AsZELIMvpPiIr\/MG5apFI9TG6pmCi6FrwEh7rLpOz2IFK56KaW3ti0JSaXfTOfDhM97uc1vj6BSX5WqxyZxiZa9GgeqjgmX6SJjMKGzTgxRKXmnVgW+qOt3FwnJzSRp+9Yf4dlExK90CDkiYOwtOQ1bbTGI7OatwmdeJApX0vgzQQimE6JO9PH2wUIihrwR7YNZ5DoNmtIoXvV8GwvGSuQpGMcfL4+Z2onMbN9g8QEKj4WvhV9W+KwZMREx9RKa2YU0Oow0Q6JxZiRzQ1M4AeGuzvFbVljMMo9E11tPziJpx1A5wGY\/Xt+q7VlDBQaEjBKQklv9S1dyT8AwnGAIfJi0P6achr2FYr7rHjk9q46L83OdgUrKunmJYgoYXbY8im6LgKGe5axSIMvMGV1juWk5L3XUvGnjtkiPIv4X3VV4YPW5Ky3HISBfoWn6tNsPKHbVgarpd+NHf7IFQ6JrpQl6ym7A+My0zECmICu\/GDvtf1aQHVtIZns2A0ofLGlwQ2NeqaLgMda5JTwlySMl0Je06hz1fRirxh4ROCKmFWwmLTE0U7a+xuyHg6UuwNZEFecsX8KdHUAxBZWvcJtlnEXyP3Qxy2bKsspoqnxWnVSyxQfajW6fLepjrUycMWXKqjQOrB8GgwjyV4GwkOmOTI1uycSIghebsL+N9O2p6zvVmgY5hWE\/kudq8z\/F40\/2HwUvQ9KSJiIr1+n42KkUyPg0sCRtzWBgkmZf0zC0QmTmPUn6X1d5q56fgqPuJb+tTtA7lHKqOynM45jWk4MIPnIYn+Qc8I4gyZ5XIrT\/tsqKj3YuboJ9aHwPFsKQ5Wm3t7m7Fd3jKvxBwqbHV66APjjMIZ1wRgLHkj3aKeSS7izlCz16hSh65tRRRrrkyX+Wo+9U2CfISh8q49D3x0uy6FGFqgAzHWNE86YI\/MtQyLhb1Taes9akenpb2Ho63pZSECRzWUwbvai4q\/yfMBamTEPSicA\/Jynxz5J3rOYavl7BIQmxuxge3glCwXx3NpP8GarOCYLWQZjSsH6T2wCiSMv79tpsmorJXdTJsd+VhRWFgtfxtm+47W+3krP+OyKWA7K7opTF2pYEOgBgXqsy287VyYwdo\/qVBw1zg9FaCLgJlMtzAelu3C36Si3c+Ttlficl9yvSw2Prp6kqR4iToE06quEMIEU9fWNx5rSw0YI4O4Vfpl0PfCmQk2mMQ8b3cnUZYgAnI9uNisPclb0troy+Mor+v73U+O1IEL891raXxj\/gzVFHVk+nauS\/K3Bs2bayjzHFQ9Aj3dglP8pDq5eBCJMLOciI8\/U\/gTeo29xbVPOS\/rREpGF5qcT0BSevew2AnsEOyREk01dYBA\/i5Fm5cWZen+Q+FkE8m9UFMlqzcggSLiMr7BNqs0PEyQZQkTrfvbCvdCm\/lrb3VXoipDsgeJ\/cs3PMnn\/6mMhKLnAiWqRuO5QOQ=","iv":"7e4fc7cd244f57af0ae8b38c11e33c17","s":"c91e7fac882fdbf8"}
Piers Fawkes is founder/president of PSFK