3 ways to reframe luxury brand touch points
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"f97ad93c103d4d36974fcd24af9c61de","s":"f0983c7a311dbb43"}
Piers Fawkes is founder/president of PSFK