3 ways to reframe luxury brand touch points
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"0edd525fe76c44280d03d3e9748da8ea","s":"10a44e371ff4a804"}
Piers Fawkes is founder/president of PSFK