3 ways to reframe luxury brand touch points
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d7498eaf93716cd22e208273091af6be","s":"dee6c7e8b0e0f502"}
Piers Fawkes is founder/president of PSFK