3 ways to reframe luxury brand touch points
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9d3028c697be7539a082b114a3fc73a4","s":"b4799d40cecf5ae9"}
Piers Fawkes is founder/president of PSFK