3 ways to reframe luxury brand touch points
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"5c1580268cc9a3c46a776e1202854c41","s":"e03ab2b2811f9b12"}
Piers Fawkes is founder/president of PSFK