3 ways to reframe luxury brand touch points
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"4b1ac8c2ae97b71abe7c62e5c295ca8f","s":"abcec3c53512640d"}
Piers Fawkes is founder/president of PSFK