3 ways to use predictive analytics at your company
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"8b4e48e18e71267369e8c8fbe84b1675","s":"afda5982dbedda08"}
Adriana Lynch is chief marketing officer at Chief Outsiders