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June 21, 2018
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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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  1. Delivering excellent retail experiences hinges on ease, emotion
  2. Art, wine overtake cars as top performing luxury investments: Knight Frank
  3. Under siege, 5 PR mistakes that Airbnb continues to make
  4. Hub by Amazon challenges other retailers to raise omnichannel game
  5. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  6. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  7. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  8. Le Méridien brings European-style summer living around the world
  9. Building and cultivating consumer habits is key to brand longevity
  10. Newsweek to launch luxury, millennial-focused vertical Ndelible
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