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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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LATEST HEADLINES
MOST POPULAR
  1. Jewelry's investment option status outshines classic cars
  2. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  3. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  4. Thomas Pink answers most-popular query on Google
  5. Matchesfashion's app adds shoppable, curated daily chatbot-style program
  6. Luxury Women to Watch 2018
  7. Vacheron Constantin begins vintage-theme Instagram feed
  8. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
  9. Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
  10. Stephanie Watine Arnault - Luxury Woman to Watch 2018
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