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April 17, 2026
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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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  1. Burberry leans on poolside nostalgia for high summer 2026
  2. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  3. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
  4. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  5. Boss to restyle Australian Open
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Prada Beauty sets tone with Touch campaign
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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Burberry leans on poolside nostalgia for high summer 2026