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April 26, 2018
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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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  1. Vice spins out Amuse as title for affluent, young explorers
  2. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  3. Amazon service poised to popularize in-car delivery
  4. Consumers demand supply chain transparency and delivery updates
  5. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  6. Mercedes unveils “ultimate luxury” concept in show car
  7. Sustainability, Asian markets to drive global cosmetics sales: report
  8. Afrocentrism opens up diverse, colorful, inclusive language of luxury
  9. Register now: Women in Luxury conference New York, May 9
  10. Mobile apps are the new luxury department stores, says YNAP CEO
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