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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  2. Les Journées Particulières returns as ultimate open house for LVMH lovers
  3. W magazine enhances print’s fixed plane via September issue AR activation
  4. Ruinart continues melding Champagne, art and the environment
  5. Louis Vuitton welcomes TV star Millie Bobby Brown as house ambassador
  6. Free webinar: 5 trends in the luxury goods industry
  7. Brands must prepare for a beauty renaissance: report
  8. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  9. Luxottica, Gucci, Courvoisier and Ralph Lauren
  10. Dior explores ancient textiles for summer menswear
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