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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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  1. 89pc of millennial women prioritize authenticity in luxury goods
  2. Dior, Sephora get brand love boost from millennials
  3. How can luxury brands tap into the back-to-school season?
  4. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  5. Rosewood weaves together different lifestyles for latest campaign
  6. Vogue provides insider access in 360-degree supermodel series
  7. 3 takeaways from the Tiffany verdict against Costco in misuse of marks
  8. 8 high-end shopping malls sought out by luxury brands in China
  9. Galeries Lafayette, Aston Martin, Accor and Chinese ecommerce - News briefs
  10. Chinese influencers have evolved from content creators to ecommerce vehicles
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