4 benchmarks for judging quality of leads
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"fb316b14da89de2eaf9a78b2b5b7f875","s":"5f0d032a6c93ba76"}
William Wickey is content marketing manager at LeadGenius