4 benchmarks for judging quality of leads
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"93c6265159cad595f3ff472ef09f7df7","s":"a085c79798474182"}
William Wickey is content marketing manager at LeadGenius