4 benchmarks for judging quality of leads
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"674489a9d8bc04ccf3d8ee9794bf4d19","s":"6bf60103a556de87"}
William Wickey is content marketing manager at LeadGenius