4 steps to make mobile marketing more effective
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"MvgZk3Gpkx9kbsGf6Gl\/qMn5E7BmJQxXOizdhos2ypM90bHEbeyedhblfehH6M9sovcwGGI54rAtehJYBfpsmNu7rlbuQTrgE9OqvZGEHLGLoM3fCtHXs8mXW2fwj8JmjVGRvpLXCZwhezlN64dt1gUuM0KP\/tfJrnyN+qlU9kH7R6ZQV6\/cbgk00h0RCZytFplv0ckJ2zCwkGDGwhjSwpUFTiVzmTSfc+LTdUurYpfbETHxSsEr+iOR3LeCPzPUKgaDU6gRyf0jxqnL6Fm2cM1l6SRH6YA3B4W7vD40YhbACxDjq5roW8nGQpgicjTTYGLgH6juSQhXZc+wnpK4UcsG\/CnOlOkK2Qhb\/WddJXJjaY2\/GA4zJlN+w7SIaTQFQFjrlsSJ+Bs3+ngwcLjuCuoYNe3S3WbubP1INqZ7NZoiSX2wZkC48LVexS1\/DVMYQNorBgT1gzm0T6ws5\/A2Vqonzlf1nvWRmDojj7HKnqUq0a6AlRLT+S0We9+grdo\/dxPm1rVGCWPA67R7WDwzcHO6FOzbLl5YJYmOMPaa6EPCi94vaeIX8fu\/4RWH2sqx2FfYAMWuXf8m+bLM3cTlWUk7J2PbH4SS6608wLX9Y8p3P28yzzihtQz52mqRV4gLme+bcV5SQBW3YFaByQDZ1SoOOwmu2HQWovY7adqZIOhsI1OcAiRPMw1ibCeg6TLWyOICp3jHNJaeSuc03v920eQqSMiv+m2LnxyxeKn8uodbbtZig+n+Q\/79tHQXirfcs6tpwJTVzO5ksAp7JnArzfZPPjMd1mZsE3sAoaXIc+aDGHz7X6JhnTjMLuR3j0eavuJBkIakfM5XsHTziQXkF+KnLeX3XdIppNC3195dKME3oQxUtJJ9UTNoERpUADEJfBltSC+5zaGqMWmr1DZQwvgXO10FiMj7cFLyS7SNQkI1XYbX1no7lv1E6iPA+NhMywuYmkXZfrrXKDb8y1ULmMcbY6Ua2gyCbVjl7UavqK5C9Zz1Y8oIiRANbcFcDTB3mEWiHzhQYAS+HnhrTGE4HM7bcOg3SAD3isR\/QIJRUfC6uWWtlltSYGAbt1nYZjbUXS02RWdo1zlviBH\/n80\/u+MljIHCqG2+Rg1WtYo8VOEUJA6pqoTGWg358xfS3j4mRz+kRYyu+MiOls\/YxEQo3nFYnF5VV3gTXK\/Bl6ptbZQvDE2PUNrUJ3eX3ZBJbcz2N\/bmsLU8ezK819DDN7AVXoexE4YIY1qKShGJUxD21BLcGvuJKGA9vFCK4zINTIJikrlHBR+FQ18\/fRW0w\/W3zWcH6LKlXgk+Pjq0BNmaJJBrRKO4PPV+NjLnIucz\/2bmxLvV48tDQyK8wfi6xDnZyt+L27LXf9xl70jYH+HqG6TLbAgwu2iKYlfrWopAichWNv+Gn21oV90gqq1zmROP+WzVkV9DsjRYqRSPQmYZPETS0vKIwKykb+j8oTGd2Bh9+Jblsm0U41jKv4Z8n6jOzKR4YStCTAL\/9SvGvt3wgrPOR1+dEztJekGgksp4XCyj+OuUFSQjwmRH\/CkbvbIbdF1SZP5kcrHns8yzI2SBGplYkK8DS3cSkEoPWj+\/c988XKnZ2M8IFQ3\/a+6OUhDz1zNn5r+\/PEebUcdCpKpC+VNALOyiqo\/iln+\/Y3jJRl\/xgmBWsmdnvIACO7krbzkEv\/2rqm3Gk2+AYRG0Hgv9Eva8wHwK9oc9SWIm1VUf+r7X9EyO5rrxneH6Ve3ed1a7ZtP6YpbEuvBZ1GWWwrn1b0sT92TW\/DJv7bPqoQ1nD9f8aUHe4C1qiVzpTBNi4+QDVHOJG1FCPIFbO\/MvTWvyFpKb+830XVnjdXHraEeST08WGs6ns5guVRsEX9qxK0boXVmEnCmKICtcp5eUObojyUODaJOmaPduUrALFuAKdR2mr9bdFeRoBLmN4BnmOfjwTIJgSOhr+U2CdG7cZI15JFmYCxMajcjC72USVWHC7eKzhOeBKBOeX2lWTXzkKJ03qMe+sUW\/sy2LL9iWExiDX7tAnrUHW3QeasJ2xepA6BG6B0jH8OXHZ1wscCHiMWXtcGH8UsUdnvJyelcoRQaxVNbB7qtwIGipJ7moqFs93XOmpxrDyegPP1tmuFZHkNxkA2k4bUD6lLJHGD\/rfUDqrVCV1QmNYYNzAnmTQILewnC9EyuTFGIzFIF8a\/if4hbyjwPBWsVYjnKNLQy0Fu+7ZjGnysBalihgaWbRGntGzKnxUbxNgtOzM6x5BMDvCe8uK5Do\/+92N8QipzHWW7ku3iV4j4YPnj\/zkuuBetGyDsv283K9qQUDH29yU6or24N7gbjMnR8YxWML8SU2gt+IRVzPem8n9BUpwF48QCSj7FSOlG3RCDdN3C3qxddVOHcoKHA+MYQqFVT5QW5h+1Pi0VCsNV32AEWFhjhUvm6BrpPMOIQqpj7czQNjPIeKpFboqstVe5ra8prmhnB3tMHSAqKdrzkAQ4eZ\/+NuOqKiCkh6dR6RrTrFRl6SLOk02T6CcKMd3RcmiiPeVkeXCyHBMZHxAP\/U62MNoHgnQq+1pO1iL1u6xsGr3dqyi\/1CSnUa5+OL5hZHQW4IGXSNf4XXK3c7JWfEtkUVHs66voToJzP08cWogAkzDhpqfNxclrLzdG6V7\/DFVRCxu5neLI9Cq4Ki+OUlaorm0O\/X9d2sLuiADT\/NEKFicUJiJp0RHcyJyUU+b1H+RSrC+fzevSe1FRxU31s+HQnh+yzCVtX5QloTwjL+nlIfU0eFuXXq+webBexzoMj5PdToDCe2v2my9pl28g1IPTlsZc3tH0EHFevnWRHGkU5RXkGprjxeNHQFFI\/2isznXz+D7J9RWUpmVbQdbUAPI2zfm93Al9+0BM0oNNxCJj6n6ZAkUHeFsRoySH7Lps9rEfSbVDwSH9zYSN+olXn8\/KKmez0Vm0VHfJ397A0jcI417HhHhmQ63EVj0\/WXKajsRq+kTvqEQiX4JaVi6Bz89VO846VqUBK0es72IkhDPSibxjZzu\/1L+57rtYvOEQHYAO5kxhjSx\/2+9ZABRZtk1c2LhJ1bpn1bV0FdPnS\/DsJ2nF1aplzt4Eqvo6rISqapPmeMHzIIQ2RhtIEVZ1FN4HxYCpdc+HcqbLHsaOEQulab6mgseSR7bVYlv6PUpE0WHckWrrjv8HnVBIKlJMCif1bj4d2jAt9\/mN1OeNpUICf1r5j\/NjHZevlz\/8PMItabECTELH1Gc+2EMYQt9Akr+uGR8Q5Lt5EAEoPVWZUPlm1z9jWBYygQzEMyJAoVBTOyux5gBAuREZl5uIkDlHLy\/7NVZXHSB5Py0aMZg9Zx6Fcq55bTNFal\/L9NFAIkmNzb1YoVNrMwxJ+ezwmpf4sTTdcXQqPgwNxGmOk2BiccMniEhGV4dF6TQPLsrMaOf+6lbIXR34LmyxgXSBqhtOrjhklcMg7Ynf9NCAjAJyVYbP5lZ0UWfZ+FpkVXtXpTM2Je8hhL4i9f7la48d74EQmJQPWiO535A2YiJWgSF0qtmNuPjoGs9SqGy2bVKMs1yFpGc21t9NidbKvrfniZFC5peCQM9YWNxv8M\/0DfBKC5JtrpCexUnUty23MOHCAhUa2WtSXuvkDN99bPmnhbE\/pXmYZv+Pn8\/amwT50o2m+8ZSHxmYNsCx9djqwzCTP+ruGsAUF5eUkiTEEAL3AHFYJ5eK14dOwETFo4uH1d7DFNeuyGa9bQU7fSkf8OQJDODDc65TIS3SXclzYaSLBFWJU2SaR56LBhaLrVuWzfzDV5xk8ov77o2fef7NWTNU88dTln8jNm1UWna3LdrA1j\/+6mmtarvrikbxFgmAaWbKMSKWJYnZnEyKXOFc637dBECmBEou2\/Zy7gKyavKAEKk7fSWYgGg3jXuSpI3pC3pZsxYfFup8kWYLuKUj5GCIqfvuuqi9FhYYJJaWEIC0Kx9\/LCHS4MXM+vl46rG9uqESNh76Gn4+cOdtByB+f7pguY3rHO3\/HOV9AaNSxqpec0\/7tmexnEH6qYCArKTXPxeajKfOr13m55o0kplI\/QaF1sjyY0zABVubVSaeea2pLh3CKAs3et\/huKmC8DSmKgIkJ+v\/emBNPp9fTHwJF8XiyU1wBwkvWhoxZ21ehDAVb8rCcj4lol5bwxjbu45FuPusPZNgXNC+fqi97Cgg1Y0GJeN4qGr1aKjOqPMJ\/fHq2v+0msjE6kiMawpRur10HMEBkFBKEuh+SbdkCR+WNuxQWDESi6Uln1HmgwRtfSsE34JG2RaXQO8BbatKa\/4TgtQZyaFvGFdO9PEofIYDujEVuLQT+c9CRHJGbk4HhtyoyPX1VRQu3UDgkSItPymFl2Jc6V9ZHnOekZCZ1dHyZlLmTSrlScm2T+XM8v4kpKL0MxRd0UtIOMynBxiDwGzHHwkKpACtiKns3Tjj8JKv0am0A6BTD3OxDJ070MVPy8uo5ngM9SrBDC32nOmrIlik2\/6alfhcbWou5RFtHofdd1RDcMqNSbnLqc8CmTWxEuiAiHyKJSfQKmCZipHwDlLhL4Y5nZh4HYnwKpHA7h\/PNOkfLKfOl\/dwAT\/Z7\/QXh4bWRoU1kEjeLvknZk+PBIptef\/cnWxTShMMDw9m4xHeIdv8Wt7bn6Sfu4vF1jZ1msgAg4MiQ0dF7etqmcOP20idlF6mwvIQ1I4EeKzi+nJF\/S3bYazJsN9KYOxTqWja0JiZbYrvjFeXVjlRkUZNcm0dZo8z81KritfN5u1KmRW0jNZURHxe7P+UUxJT9Gdk+gT+1dnQshCK0rGUelSoEQDdCYIXDd+QaPjbYQsyojYuSzs0a06kVh2WoQppCmsUMcOig0RGzy0WxbK5tmuun86uwYQfT3KNpyxovZP+UY37u+akLsRR3KtE7nkvWSx6zk6Z\/EX9Dw3cheZx8vLRq4Q2+wzk0rLmzSBGMXvekimykazQ\/uW6EANcQUrN1mmbSr1DlhgpWwPZjl0DfKWONcKM2hMGTump\/ir98xF9tQpgQKi8qV9CMOyVTpG2dS9aiaas0d\/BALrfaSMFeHN2JIZo2rjZQ7hTz1TTyq2g9rzD6BnUM\/xrj2kvkjVveGUsFj6Co16IHZi+aXEcAwauFx9jNIAuIPYCk9DDla6Vdoa0gRy7c7\/H93H\/gDjkW3c9ZpoZlt\/NkD7mK1RXeRZAaYDJO4cAfUUUuGIPEDSTWSV1RIYaO6quW6JJy0I9YdSYdmiSFrxUZPFh9SHC927DmykULyjgtouxNBrzCcsyfwWj0E\/nX8BDD70W57d2cJbokGcIUGE+7oFGbyJMLYAOAim5nBJx4L\/aVHa52zNNyveQvvu\/un2KCFSAT304TOGAGtMwwSCOV0WwjnLNv3WlEhhiXtaIsCUPFoESZ5i64uQEOYPAHmQhK7DQoYNHc7xjQw5ytfQ3G0920bSr6+dU39Zf5E+NMXG\/SSusrJ4coa41hXoovlTeYfkrh7u4s2OvaPBMKVbj1vMlPJrTpRr\/CJROkuDaD9piEzlZqHqF6rZLW+hSgcLJaFOZjoS92rnTeaVGsm\/hUgON8TS3Bg\/ypXJRfdHD6NrCBt0mZcm101TdoHtNwGG3Zu2Zpycc1JXBPJ3kF9nNZb2jpNYoRHaeyx\/cyAJZQ7bJG8QkUlQ2plqhlwKDz3qAXP2gsHQbEGbUAiTxzuZmlh28H7D\/KbefomRz9wExyUskHTJAPMZj3hoUXZtegoYgqyITOthHzU54P9TtWiURzHVrKIgrDTo1lxolJ+R83qA9yCS5C7pfKpf39DCemT6g3rjpj7sYpTXsF6l9JH2cnL0U6gRrcE1\/7+\/IEZ+bR2HXcqA9LlSJsyrswt7tcNcSzFWq8vRXNKZQOK\/zWnkPv85G4hq31illNtDLykQbya+xdkX8el95uL0tbVZDni7hLHX4Oeagmc4+o61JhUCeGEir\/zMQYslV8ZTprfq48PEE7EFa\/RLGPJYS+lnrr\/aitVcK9dlUI9oQ94EVzpY9K5UZaGrBdxgnQoVgufL3FWIl0EjFL1Jn7qmNRUcvdcOdlD5C0WiWaHI5UME\/eWLeL1fQHr+LSM4I5DalkIeBR7iAdW8bZTAjdzatu6lEobIEh2AVd+eBPwzoJ\/yd+b\/Pm0DmstWGmfVpO18eH6j3AnyGdoUso5cu30Dj\/HNLPnUBDjk7C4e3j8EqjpYD\/ezfqjPhPPG1G3\/BU3lbynfgTXwAVR+KeIHYoCIgOR2MhqtnuqQ3sRjjnNXU5msO2GW7GguHkGDgz7ARuKtN7LSHxHenwo0jQlC+QuMOvoW+BstlH1tcSeqIHTjTWF\/VkRdwZbMm+m1Mz\/0DH3ABqw7W7HE4R59UtJ3gTMivvs16U26gQOGuBw5S6QeRcQ3Yu25Z2InUvhEGH8Uha3UiTNrqEG+5wWmw8CcmcO56CGSZgcvbnZ3S+\/KTiwsHQA+2hvefaZNVqkw+\/loachynRr\/JjKN0KkvG6IK+6UM\/PnQCb+YNdCojfTsjcBPiXBbL\/FG+w+ydviZ\/EbKrak+L7Mq9r99EvQ0Fq60rDRWiuMNGkRxqczcTjwgzxtPTIjWoOA2RtwXzq\/uYUIv71AUPY7F8OM2DmLEOpIAUdtZswstJNcd85ecQqfSgf3DdGfx23vvx8oLfLzY1MQ83VH8\/qvTU66G8DGgjojR30Hd2IFsOGB0QAQDDPjbYg4V6mRef\/nkbx5ME5v5R2hoCGDGZzhhg440F5ChURs58A55\/M7Cfoo0G+dXpWGw6zDykncd2kxphjZG0eEZNi6vmA3ZDKKoQJLqawol6yYGXhGdD2fenQTEadTDB0XGKLJXZM1b6Spb6WDibogbaXuWLIUdGXdzCFFEufx1KjMACrySJl1oxUT\/eZqpdI3vC\/jmtnbkO2AGCqkuQ4iMIiZrcILBVVfKjDsY7lPm2cN\/+PsWax15GS3584qc+WXxIueS+bZpDYcPNmTCNBiz2VQA2Li34l0i\/uj391583k\/cjWQj5amvRmpGLMc75J4EwTCgCpQpeDwuNrlRf4h3PCpluG0j1hbYBQ+pYvxzdvHHKdzY3zF+QPPbId0teiEIKVYH67owooMbuC9uf+vkvGdIWpAmS1ZkuYv3f9hZ7kyuC\/cocL6uvqPDS7Htu8w0vCVOTrR8FzZOjvXtv9vOggaCFhHhG7EpOcu\/Wo8Mbh3K+MFDyHCCY0v\/mfbzpuBWcJxojtVOuDG3AGAHWHOgF07M1mq1IFY8rDWzR9zjUdHdj\/Ae6GP\/Da7kvEfzWMulFlTdSuFsFoaDm3qzTe7BZJXxrSa8BBkE9wLki6WuZ\/VGnAvO\/X7fMochLl98IonUzO4OH\/PZn8kzEQHXpatfYZvxMnQDSku+LYyyux3aUK6CGdTHfoDbMpu\/ENd+ouH\/8yo+GO0QY4PiI6WHUZOvGxb9QFXLcYF2Eff4wppO8mkKxVEduMA\/10e327RuVrdv5edbsAZgag=","iv":"03f7ed74075c33e022fce19da3cc92ca","s":"7369f77572ea9779"}
Noor Naseer is director of mobile at Centro