4 steps to make mobile marketing more effective
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"87f05e76b85f44a5fa6284d46ca71b56","s":"a12d01cfa6f81794"}