4 steps to make mobile marketing more effective
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6332faaf1032d52e86696425bf8bc35e","s":"608e0c887218ff42"}
Noor Naseer is director of mobile at Centro