4 steps to make mobile marketing more effective
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b6eaf35bce7c515af217904aae6de963","s":"934af7492a04c73e"}
Noor Naseer is director of mobile at Centro