4 steps to make mobile marketing more effective
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"cf5c73704373a3020f7d10e53e133262","s":"bba63401b3a1062f"}
Noor Naseer is director of mobile at Centro