4 steps to make mobile marketing more effective
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4e19f75fd0a26e659c97ed449b513648","s":"b62ff39781cee45b"}