Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce 4 tips to improve mobile commerce effectiveness
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce {"ct":"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","iv":"7adf13462e9d2e30242e05d9869036e1","s":"28276435fce2c2e8"}