Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce
4 tips to improve mobile commerce effectiveness
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"102a7c0e15e94b1ea14dceed21f47127","s":"f78e907f69ff2074"}