Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce 4 tips to improve mobile commerce effectiveness
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Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce 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","iv":"2a8fda053279609504e432053a3e1e82","s":"bba898c1d7d4ffd4"}