Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce 4 tips to improve mobile commerce effectiveness
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Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce 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","iv":"ce30b6c49f1fe844f7eae87ac7a7074b","s":"6264740ff8607f5f"}