Trey Courtney is senior vice president of product management and delivery at Mood Media
4 ways to drive mobile engagement
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7dcfb0cd2f9307032954213799efdfaf","s":"594e42f2862b8700"}