Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike 4 ways Western luxury brands can localize China retail
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike 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","iv":"68ba86eb2523d7943140b434d65eb351","s":"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