Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike 4 ways Western luxury brands can localize China retail
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike 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","iv":"fe2688ee11a38ba1b7ba36b0634e6922","s":"65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