Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
4 ways Western luxury brands can localize China retail
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"e9079ac5954d65837ad0c364c8838fc2"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