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44pc of consumers lack trust in generative AI: Kearney

As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng


A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.