5 best-practice tips for mobile proximity messaging
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"3ba29e016d2ba8a1c851311938dfceeb","s":"644f7f0b46d73826"}
Jeremy Daly is chief technology officer of ShopAdvisor