5 content marketing tactics publishers need for 2020
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Media/Publishing | No Comments{"ct":"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","iv":"ac1e1362b7d0e1f56075560c749fc951","s":"8409a4a5cf546091"}
Discoverability is key for content marketing. Image credit: iZooto