5 content marketing tactics publishers need for 2020
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Media/Publishing | No Comments{"ct":"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","iv":"07eb94050e9b954709bbab470bcee64c","s":"b5eeff1bb43d79a7"}
Discoverability is key for content marketing. Image credit: iZooto