5 driving forces behind the branded furniture hype
Posted By a Luxury Daily columnist On In Arts and entertainment,Columns,Featured,Home furnishings,Industry sectors,Opinion | No Comments{"ct":"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","iv":"a2d06fa8529578e621e3123bb5ac94fd","s":"414fa718dab9e62c"}
Ana Andjelic