5 driving forces behind the branded furniture hype
Posted Bya Luxury Daily columnistOn In Arts and entertainment,Columns,Featured,Home furnishings,Industry sectors,Opinion | No Comments{"ct":"8ZIlfNR5gyrTPwcxLza8ohN+O6YSCZfDBXTylOhFvWBZiusY\/dYn8KmLV8+ckYt4fUG7xSMjNU6WwoyL6W\/bkOQtm\/NoXfLQ0vh6PIZG7DZQeclYlezOYA0bSpMX3K0EsUg\/R\/GStiBkpDCF0mBzwn8Pttt1OHoYm2aLOxfl3AH3L0QQ0c9ruYu\/ATDaKaRMQoLTh5XgLomVOl1okMtEeTinfaON8H6MKIOYJBuTJCfyoeFApbbRvFFKYsGuIhiQaUR28NZJdPkYg3p9nobY9B5LPalv\/qMF5us3pLTiyaYMdbqrqHgVyYiU4TSZP3bNP+t61E0d0Yc1f9yIRIFA2VHKpPSxcFItKYM43Cd0yOkJNGhHdWQTTSmtcKetjYKgNdtheFgxnJGfEh9a2qK2uQGyHt2vY6vS7ARxT7EY\/pQhiVwiSZ9pXw7Gvu+NYafKqYGTq5CoG3Zr+VXMVIUMLD504b1AEM91vurJ50YyHh4y2luJ5lu+W47nsI\/YXihZKg1omECJtkymAidMt35cM2eeINJ5AP3h4fE\/yrinRj4LOcveWELoBSnBTUcpgMvRcBZWMz31Ca+MX0+R8FJGF11I4kxX2YpZTV0a\/noijdJrAoySun0m+kZgantGFtX9exv3Fqx4q4ZsWSUnwogiMWf6n4K\/TBx1z3Yf11RI4IBu0sR8V8pFDMzKlzRy\/LSwW3XZmqCYGNDahhx+YHkljAXjz4baQV9Cy+hGJ5chKgpUTND8qdaOnBV8Fmt2F\/TdyChXWdA\/44pkILEbPHfzxCOJcqVepHTSb2zhzBU18MTtB4NmK17CFQ600H5dxCJBXepIslwx4L1OA9OzWnYf\/4cYn2gQ3sN9492vsRt+FvRxtqhtpo34L93M4MvIHEMm0SFOVQI6hv13PxVbfw49ADFWxrovw9HvsTZmx1TDC0\/KHQecus\/GX5EdJ5QOMcXZxTUyo38TJcV8EBac2M0On5a1Bad4I7RUPKbzXcy63tO4CUEAJbodG16Jog9toVjpzM\/Qfjpr\/mzZQ0aJHGtFlIx\/I1o2ZuxuXKBDDhVYCaU4U9x3gEza5aOs2xqTMg\/ZYNrik5V0Ez6VxlyeREgdXQaDenIcR9jb5ArPWCDKoYEeezRtCjWTQY1PKywsbHDkBPWq5ABlguMYAQ2nbvU7tvvIkNdpae9iB4haZj37KPWwDSD4unOMhmPlEomqzst+v9wMXKb3eZjmd3mrbvEj9k2win1LYuhujSB1za7Mmygpj6eMk4kICwJd6yMlnpWMl8eSchPLu7ZZe4LELwpYC4H3cfUrR4OPv\/A05q07M6\/p5CEWbjfNFQH34iE\/jjaHP7bpxRdAqi2xQ+itFP0DCLdH0K5UuAGmBuVrZ5SAsE2PuqQ7U9doOjkrRj8IckgRbvqmvfYARtSnBy3MTJPyK6bmqiXiIevNQIYzDKLo\/0BICQ1bXTOzrq94nyF0DiQC35rQgnUGPK28f2GFO0kEz8azB\/CYEWEEi4Qvn\/sTRCImRIc\/oNPklEbXk622d5THf3qNWrRRH4zca4yZK4AR7v+XuFNh4iALY0FV9StfrlZIjJMZhiX7rRDjihlj1fhg4XtNEjT0qoFsgskm9DquHJQOoHhtK5evdnkusq8gFAsDsmGMZI61+S4wnbzqK6eSSHaSENt7UABWIoat0OJEuqR1iBJm+wp9oo00VrJGws0Dw7htAsOjCIM2wqJZ14BA48jDBIAwJZIjO1P2iquxNn\/Ws8PYRqzEzxBYFnvVysy22FMuQqcrEPfL8SyMOhkiV\/GgSmtxsTIAJ\/xoh54U0Y35xznKOpQhv3JMSjI6BdgrhxOwE77wV6IIuoUwuH6j2OC8mM4uWsKUQ7+6N9ZrdnfaQmbKIIQKQoKJXkbIvvuKubWc9C9DQJmXYlwHp3rb3F0k0Zptx63ohMxAjjbGBgyrzNotxo1m4pg90eKqWg8DWMsRnBP46KK9mjmF\/82aAGf7Ar2tyoDpFGyp9poTxf9ozVhEHOpWg\/3amC\/qwzZM88CZY1uYDJVLzzv4GOwFm+bmmh\/7a5L1VsOEh16KP24wquyLuJJj8y1u5+pdpcyEXMJLteUXXCSHmVFvMXG2BBZxovmty+Te\/euTEQQa8m5rf\/\/NlyBdtNuiZIC1nsyeOSIYKsAZHhn7qTHVOI5MBGWCdYT4K5Znoot3Gp7foeVF\/KChHMoW7LEbRm1IsZrDS81wzZcmxSnU2p1Fc9w+H2GfeXOIHcn27KgoO72ARCAez\/lbj1MVJIHiBF0v1Ii89U8yC+75sRyxA2cbkgqZaJ0YB+RYQKVjBnnVPGjTNkUR7suATKeWINtyDpV15VM0GnEnq19m7Gg0ZKg3IxwEnmWF7zAgNYc1SuE0jA0BVSCBofcKZRvIkwD7VamNbthAvGH757Sk1X6Hs7e5Vfasq6kTDl2vqFnBrbny\/z+gC8bS1pRUUCVfduk2ssAoVBl010SYdXyH1fve8dCJLIVGX8Mh9S4dwk29XnYZJSMF+yS\/ECRi054tUBpbH4OLV12OLlvzpyMqPDwls\/vr8+3a67qxGt67DGAvdwA+tk2miZDzs8DNly09C802Bk1YsR2BkWAzXvQOPgoahStOpylDIWKQG9i3Vkq6GGakTqusCJEiueFqgQlavuhMJAhd+1S78+CPzuo9mV4LBWB4oPjY+rbxh4yWf8f3DF9LhY2ndFeDQ0Msu0NFEj5cjHTr7jUwAG7PXSnBBlnapH36fnSEE4HhkIDbvTtHEOKDM8X8l2dhIb+3P6DIT71JwbivS3AZbrnRjWI4yauuXBcRggfpU1YS2+Ntt57ClG0ix3NnAvz7ZgD1+C24x46dNvaaNcBIAB8hS1LhGxDuisHi7w2UdXxWrw8UeSytVftRrK+VIVZgY54yBKTd8qffL5ZorF1eZLNqqIUQwNgN6L4\/ja2m0Y7mtxov1ieH2yTd19SfQotuZgFzxUoKeFElBHt5n+XYdd\/AGop6BJxklu5tXAc8vApkIebzIQr2RYYZgWZlNZ24N83NNNqImh7Q7z4PKLgb5sp89BwagO+UQIeWrJTBZPnfPJ2zoIlEMsUBssSR8nN\/2t+\/FPL4yPoI\/0cbGEp0EJYxE9gt\/9fVSzabMbavMoxIWXANnieg5X8BPgSMhcCWh5Y1wM99oDg1psYcxkq382x5OWBktS5XQqKIpunhD+OQKyJciGNKa9tAnm\/T18fC5PWRJ9Tg2oYLXfbxrs+ui8jvpPaIxr\/tYPM5ugAVLwFq3KqLgE\/3mP0W49iu2GeJiEnr1ca8P4vfuGvXTM5Vv9ahW31TwaYWqr1\/p1S6Bv0JBnYKX64iWBjYP0Pz4UDpiApudtwNLJNGrbZSEpr36mCC664D5cqSbCQ4DA+stu+sY4fy2ylEGjOgbCDQDRYIZgIrWS4dSu\/2P8SODIYGAPkn9nwYO8oll71JVBx0P84DlJnrpQIOhQm\/67rCPkhECwt9Zk+\/E64plPXg9s9mEJXoHCHWUI2kpn6491QX3SRrv8gNXyjlPW8qsWu3fko+2JyRdXomPeLLIYFpiwWEGw8DjCVKC3Wq5pCgNrMwJ+q3eeXIuHO6EtQRp2roEMIx\/S5M3n1wdQUM4pjUYnhmU2T+pbv2KSpu0QXm9qRhuy9+aA2Oa5Dg\/gb7sEYiZ\/NX2jw8DsPLT9SyuDjj5RcAJdOcrF5Vj+BRO\/f2LciwWP4JtDbEs3rmqIsXqBUnGeC8\/maTS5PfGjYCeRE2i3o+dHuHAMQLRX+hUZ2OugDjBi5ee457xCB\/lThJuhVFccE3QoNR4qA47H240mdzEzlNaR6PRtY80iZqAZdErQTbxHXAmmZfxdmpMPDHADDp+Q4movWUNW5XZl\/KvKvgo\/nLtOpUdrFI3iItcNEJ6zxgE2\/b44WDzyxjvSf7MXPUESBuF3SX\/IghBvjUTvf55\/Fcvw16EoYUfmgKTnprh38QyBrn\/CtK3YvO3dBOejL+b2VeLFNIr2svRPs6DFtlg83ONYABx0gIoDefg8UxWmxhqWwRHbqIvNOm5fS5nLHxKY05QM7UUn\/AXzy0b8KN9XHrMmPnV3CoGf4\/KLHOcVfHB4Vovg9XAvqEnC227awZXz14ZTQKPnYiQ46AcjtCyZALwL8TLDXSABCY\/zpSMhxAx2uDjeGxZGLaBhGbSK\/M8jmDCB0yXuNdVqRzJXZHa\/0Brngc4SnduTc2LDjkGkt3\/LYK+MC+AlknKZkFNaoMicDRa1zJkxySdOvo2C\/\/3tH+R7\/c5kNjDAHQGbSgUtO53mf5SH88hD9tzn1XasiEp39l4ijH4iVAb8V3Z587mNFnWEesTXyg1Fl0SkqmAHih071gjWnr6uuUizoTXHErlYTLHHoeVZroyAEs+yVbu4WTHyHI+JNiJssSmSHnbJYiJ0Gehs64O6kZTIXkpPHC6EjAJPUItmS4PH30H4CYUBoK+lSMEf9L4QTve5K1J\/Lzi4OSAZ9eUZ3IPa5YJe+ZJ8Io6Gmn4OVPCpnpqwZsrXiB\/7xVsKSUnW52J1kCTMnoa\/ZYl5Qu7JfJqceftd7dht\/6cv6u4wYQyqGR\/ZURbH3AfxQXgZbAPPfX3mOcyFQVzvCnGYq8DmmJiFTqStc9yIxQFCDy1YKL74dyZ5uqmoS6gKfah+XLZ4PADqtuMwzt6ZnZ72hxKlFBwATsrJ0T1ROw2nEHPtmZrCE1i7sD4JTWhb\/Kf8lEESv9Dkhv4cXj3wTakymQpyAct\/5NB4Eb71t6z0ASJD1FMXszlBPocBrWOYjib9hr41gFyYIjjOIFu5mDXwkk9cZ3eAvu7n0i0PQdZwyKo0D3DkgjpNiK4ij\/eb2rZw27nlX4zUEvJZ+h5IDkvMXFNzX\/qVGZzi20g++TEUprCtUfdYu7uRqfcZZPSFEuSxYrwjTmj2Vbtzq9c\/XUSnjnVVe0hLaVUjA8kO54TumqS\/n+3HKFMvnR14chHqYLtps1QeGyUXaONr7sLCgVUCEFLgAHMWGzmtd\/Ob+4+B44r9oWRJbWY9c2GzaSI2jFtLkYD9knFqDdNL4rvMcpYh77j0kRcx+Y1VccUUvGCU9QtBWrq8tgqj2Ew+nW\/kw6Siko4hq7WSMhfEzFq1LVmG1HMZYBCraVoSP5dJoWyfD7WwCzWHmeIK24ApvOBAZzjE\/vD4u5kiv0rmHshux7f5PAO4iY3L+Ne5S7C3NOO9yVxNPcJuXAJdAvbGSp196Y3coOF1eQQpyKaYze9iFPzxL6g1dCWpJOzQzTXmyXaCWt9g+roaRjw5sk2YZnRMlsvI5eLasgzz5QEXMKeBfedwX7XHLudfM+6IG2xps0hX2BlPUL0xX86RUoPvqKVpb7yvDP\/Jb81IZGH7IGwd0Q2IVPK6HeeAj55U7B3kAxWUR7+DxH6K4yC7RmHsZp1JwPhWn2yGGOB9i+0qR02HE52c8vpVhTzzfTnstGPMA03MjCus1t+EtybTi1CUx8ZONcYkNngguU4rZIyyvKRoJksKPxBjRlHFqnNh6QdbvJzot8q4NDrCXipQ6Mh\/uPLrgR4hmyOLKZIHFGuESCMlYSexKxXcRJIfkJ6zDy3CwN9d9hqHh0wAz9qexW31CjktzdjAlI4FjOgc0JPLJUKpu8mwEscXAhG\/LaA\/4t2Z6x7ltDJH3PbE48DiqG2ge8YTIGnXrPh9D95EvU+SbquhAJ3QW\/GZhGgVUiGk5WyPsOWNGG6l7qFugigluGncAuYpF9VO2gZivvt\/ssDnQfNyVCaGmRMDU8XgtLeO94AZiFQAKG1p\/lBrEfVB\/qI3xZOjTpWqazC7p+6xcBY6Zl3erd3NtYdkF+JWspl\/ywKPed2ZDtIUKe+DQSDpJoO0vdbyPvHDDmotplIcFYzgL4WFCjHlRZ3iqZVFOaxeDKWCWZlzXZgaRR6pi437WfB0wazyp5j497NRxRiGTchm0T6Nftef0aauVCsHAPyRBe4RdfPNKejKFWUjRBL83zPrQoAVbH4S26AuUCd0Y5c4Lep1aRJnMiYNoxqNokFHvZZHDHMadO6Wc2rDmac9uTS\/PqJNbBzzGba9SvebVUb7HwDRLY7DmKzly5mM13uF+VbO2nDwnHQJcmMdEJHHwTttkP5+C1JaROToUreEl3SMn6E\/Yb6Wje2H3CmX71YbU1jVuBw7YvfzU8n9BkSC+Ut\/ybKlPRLU977V7Qc6I0sQvGFY5RmyLhcbNLYLWwOJkfZZrzjJ+kdPXcAhPJEVyR8MurCe5CrezqCLWHg4dKfsR8SjPVIoyej46+Y5vI9zkockFas+dp6+wDe7WzVjfg29w+AiG\/w8mkxEpImD+Bfd6I6RFxdr53iPWqcj1ThWtzwGvDKILsjSmM5UnmO+pgFsBGe\/UT+Kspi3k9o4Zmxk4kv0+GpU4A5Hg+cmBtbO2++1fKQ+b0jqmFf3j6JHbfaA6+cBb7KOWndYdtwyoqf5Tajl0afDb9awqBn+fMLwiZMLsO7mB2hPp9ZNWAXAfKQjZI\/PV6A5QzUEWJwerqy++SmdtjAVfiElztWTXV\/HDsvCIXu3oFQHgDX4rkJ2dExEHAlf6Y0f5qMvBV22O3\/b7ZBr4xdAsH29G2LAfqx01GEF2bfDkP8p9sOwMU4UbxKaWxdO5do8KzoC54Or6Q2VEN56l6kTVakFoMzkvyZqn+RIYVtRuxsm5iiBT1CB1TbV2hXQl5OYmOjOYqq1C5HZJffXr58OODbFHQHPSr1coWf1PX7HtrpSZaDs52NWZ8yInlWVxYWuSXIoAPSEp\/cK9QRIuOVt\/5cOgfxUN9SglNgf\/UrNR+7cJ73S2NFABUgA1AXE9HeaOV6q3m5ANCsO7Jks6xRM8c3rSYNR29qCBqpzutEXORU8PQlLKdn661STJd1sT7QYiKTQGZanRMnKNHcP4GXnTdYuEXuvG7T4Cy3PoJvLzF1WbsCpGhL\/QFzHV7nroVEJKeCqnHncTcZUhgSBIXZH6k9sdoTcHVpvpPrvl2GifHtfg22jh4o2fB92385AGkGUgOU+Vhd2wdIp\/ucHRbELXfCDxnpKi6CMUWdWq2hwcN56gbGDrPFkNkUl9Gb8JILQkz7ND3ufN\/0FF9LYZ3WfznMe0BTD\/tvGm+R0K7YKBw88SNmeUC896gxaOgvbazvAIcrgp9T6NFBCm58H\/HM\/nTNMAwe0R5FlHniIWKFJOXYYWKObMxtg9rumISeA36H9gWYLiU3iUSsCQ61uMsATDlhhYYorPn1koU1LTVHguQx0GuMc6PT+1wIxttBpHtYbgra\/opGGvp41gYr8hhe4CxRnll0hq9EzDGjQKtqzOptZBc2d7j5MUka7uX8VVMtawhl7mkoPTU+li\/2LW4eJgioFNmO9w61KlSycwouzy\/gVunP10yDHX20IPdvbNJNjaeKRp0Vi6W4lyk6sRUgImg86mVe2XvWRlSjdQv\/ZiYqFejRA2wQcTDbFTladhb0esbKNScX0PZfGCxBSw0IyRFGlyNmld2Lsm362C2NEVMe+KfGWgdkreGFo1nu4+Z310obhBZq20xS\/uTUPRNcIVG\/nsr0raq1PJJy4zihkdiy94OXoJar3FDGfDuMUhNE9RQsx7a5mCJsbK4AXaS1k5dcNsQ9Pq8T3Ly0m9V9K3toWniRbOmMvlV37fRE47Nv9mAg1jNeRVp6SwsvcXe5R38Dw7YuMGk2ceUZwiA5NOuh4ZWvl9zoorJkTbGt+Th3Z70YM7L8h579Ba\/Fhqr6hVsXku3ee5bi8Szra0ON0yo4ELofSPxlVT1dl9ACEjkL\/cmmPk3sTEs7jL+7lc83JSr+VPj3Tk4eoVFY54ssH3lCvvt+vYI59fPXtm10vrQpytlgsuLVDKk3OlgcNd9VKem6c4xneOFJwsxBeQWpaAntr8fj+n9+GbTe8VeCfBHQrwnrpumtxkt0isFQezY+tsIVzi2z1uCMTvky75k1Of48YkiAPjrjpZ8Ls3KTnFSeQvBUEAjCsY9WeEaPoRYHiZzkEwKpfbDmhaqDxfPbg0t0MnJ6b4h+muiZmQLQYTZFmny6ef2bLAb\/uwyaLW4xzpHadzFvI5+fDb7ISgca59SbO0WqPxYxhkF353hg\/mGxIX7d0aKD2WPiqez9b4jQs0hv5yEnsI0ugkWqzxL+vkdzizQbNQTlnYTg70g4ywiuVfD1WZuO1rUb+9tBtG1wk8c5XuHCw6TNScBcSjYjr7T+OoiVmi+En055uhTZfW2dxzzTUmYhRNyqKSrrDfJyqGqgTo5QU7\/qI9SCn3klsiXAyaEjF0sjsLt3hxjL6bJHC2Vh88uE0VgEifZPcsnksAv3Q7gD\/MHv0nxFhr0Q44HZoD4yb3qBlqqtBCbL+yN\/UiMCxSTLSMAQkGFAgtjAdidV72pUXfLkKzP+iQf2bMxcdSrPRRQ3gk+7rS+4LU9Aw3yP+6r41HUPqTqoq\/KfZW6v\/uYPwakULUn7kjDlgt1YUObbEUH5qlLXe2WJFZPmntE\/YRk25Ls9gBF1rGs\/2LKbL15dFwXjW8Fl5yCO0HOJlgtiz88Rjs7Z\/JDMvxRXL+iUSKJJUlvUCw\/4yzZUUQqCsWKVbJ7N+nzqrVVa8GupW7bk7HD+XSWRUF0ogbNqX1NqA20i1Wx3OJpciLEHFjXlKqgUsiEONaRu0iCOf41Mqvl6zI0JP7aoKEGQg9oYS7rVZn1Moec1OUZXcDX46SBvxzNNZtJ1+jTHiYOFIa567IMmF2EwaqyV8vctjN+fC4O+mP4xMVzsRWjXPr0tTeRXqzwWj7DUnbIm1V7wnmv6qteYNP9qFN9lLOpK1yUWQjlJKiRjB0zUQWVLoJGRdtzhf2YrKdax6oc1YYkuFsoN99mdaeHErWCq1G9pIRxqGKFo2MHRKl8BoBukElhKsNIT5yqhCxKB9BqMhm59jVLgDH4AEaW38FWAlkE4KWcaWI4TIjetd1xiwiyGGWsP8fIMOQnKi3p0ilLj2ZVHleLYEZVHkRk3QQGlkf0Ncz0a5+latN06vO25lVc","iv":"247f576577c3d0194f808e4af7670fda","s":"98bcdc835ce1ce17"}
Ana Andjelic