5 emerging trends in fragrance marketing strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c3ae140b7ecd87f248e2604f68088b62","s":"17a9e5ea9624e022"}
Jo White is managing director of Five by Five