5 emerging trends in fragrance marketing strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c33e296f3ecc24925189c8f45bc59cab","s":"fde6081cb047fad3"}
Jo White is managing director of Five by Five