5 emerging trends in fragrance marketing strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e7148b06adcbbc7960ad585c0b13afa7","s":"f391096c6ddc9351"}
Jo White is managing director of Five by Five