5 ideas for luxury brands to boost ecommerce
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No Comments{"ct":"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","iv":"1a3a62bb5eb201847bf162980f5c2988","s":"f05433888ba20536"}
Malinda Sanna is founder/CEO of Spark