5 ideas for luxury brands to boost ecommerce
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No Comments{"ct":"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","iv":"5cd4ef61a0d9db67505a8384ca4a5567","s":"6b6009993ba76d62"}
Malinda Sanna is founder/CEO of Spark