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5 insights on how luxury brands can win over singles in China

Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli

 

By Glyn Atwal