5 keys for luxury brands to build transmedia campaigns
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"291ffbe4f1b0c7c835eabf43f6868120","s":"fbb76e2eb5a7704d"}