5 luxury brands killing it on Instagram – and why
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"a6535d42950fa630ce02f05905443108","s":"759aadf51105f716"}
Apu Gupta is cofounder/CEO of Curalate