5 luxury brands killing it on Instagram – and why
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"79957571e7fdeb57262f2087c428225e","s":"0d0bc1b36a76d508"}
Apu Gupta is cofounder/CEO of Curalate