5 luxury brands killing it on Instagram – and why
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"36fb387f19c141833a7cf733b8e9504e","s":"e8dea9739e3090f6"}
Apu Gupta is cofounder/CEO of Curalate