- Luxury Daily - https://www.luxurydaily.com -

5 reasons “New Luxury” is the “New Normal” in China

Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks

 

By Glyn Atwal