5 steps to compelling digital brand stories
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a009d4afdffe0f74b4a14a59a289b844","s":"81f2521d37ec968d"}
Spending priorities across digital marketing channels. Source: Chief Outsiders