5 steps to compelling digital brand stories
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"f5c9ea8b669cba551e428ab7966f97f0","s":"22fc957717e357b0"}
Spending priorities across digital marketing channels. Source: Chief Outsiders