Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B
5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"beea916562a44636231378f4d6c514f4","s":"c0c38a1bc23ac873"}