5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"7f3f3a639ecc7b2edb9929b729db2fee","s":"b0471874845012e0"}
Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B