5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"b309a0cc89b14fcb5e34386515880b21","s":"a066870099829f24"}
Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B