5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"376028f7a209b5db8bb981e3c11b6b05","s":"e957ebf2cdd7c13f"}
Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B