5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"af342a4eaeb4397a9f6535ee5e9b8cda","s":"4d15075359cc2988"}