5 steps to designing and implementing a client win-back program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"akGhyNGmuep1RcYByEiqa3pKw42tWmdYqf14W9k8alLmqu6WqF4aNk0UKtPoEvr\/HSvJNJkVuKl33wHUc0Ip\/Uqo9tAYukMaUlQvsG8jNVdOOIH4YTFroEBzlb0v1TavWEk3yUQCypTQkTNNvFdzeX8vWoS0WyhXbG3rQBDtkNl85am+pV8PhNAYaqe87dWU3cGlYE3jPbHo\/qoUXQtFU9PiEFkJl+hGbtlTYu21bh7vJJLz6o7XwE2byb3IKBBGvsWZwq+R\/DqABiAvF4QZeMhpX7VH10xvNRpbupvV81UWyBzAoiIN6iJL03g9qfCIxeGCCJw+1fHiAdn7DxdhI2v9l9Kve2y+0T9L5fo8L9Z6lW7ghjemVYJvzJrTA5AbwZNF5Yz0kgyqSk81B0QuyeIfGoM2Kg2xIfmgtvkItMwYX9UKdgS+MzgYaBNzAeQLH0F6dFHwZviKl28Jh+vYHbHfX5JTpLx0eVORhrFs1tCYd9ie+aqSDolZh\/7fQA5o4bhVvmmvQcQSVSDaq9KZUJEF02IQbLVnHbLQo2FtlNbiw4Ca6ioPZU3IGXytK7+TXKn4T5LmEyXchLTfsF9ffi6yPLPSRzAM26KDbSAvWrXLrzUcMlZhOztfCBBw7pV6cwMlSIbHn3jhwt\/CpEjrRBhZxQsx06fNPtB7XuSVC2YB6F7Xg1IsjCZjlQkO1TmYdIqHKk2y3MrwpyKyZe2Q2X9xW0VQyQLNHgF8MxvVVpTICPlUCbAboZsEqiUgP3v+vUnJ7x35pEMvwUh8m8yLHi1HxUnuY8R+dBvOFdRQEtuBpHjgWdAFV\/ZemC1WWZ5AbY6f8+PfD70eu6Ev3VQzyiLOqULX3Ww0xaUk+N8s4JfsgBqZgMh6lPCKdlENtbKh0tl7aVlvCT9fwQz0pTTPUPw7Lj8C\/hMng3WMYuO5ngScg4vGQIqyW0lwIr9AD9dFgOk8rKcYAWlBfzoQioubAhYFEYxGv9mChgzfC25u1CTEzHxW68pzHaBK65G\/nSi1AvMcZcPpirCzpRsnFiYm8SHRjtu1uIfumyYtQnv0jc2899b1GT2M4Ev4C8RhbyGaA7SI8Ozg+oap2Q2EaeRSLIztAwvF8c1Cq+RPTX\/nGzyqcc33ba1lmu2GqH2Yo9hvT1+gr3eQ2jrWFtmAGw1hldYsmN3p+UfJsxh80i6E5Z0VDZJ+B5CbaQVNTLo\/iTH63cTXDw3VI7uq3SQ4C0GgylLlrs9FdBtzcmpP4gAIipKcAcRPsBqDm4QmR0I6iqwadmOFUITptrFqps37ciyQ7RS0zyrlJ1cCrVdnvOXSoOT7Ydovcg29djFMOhwVtHi2SsyxDpoZX7W09YLIBrMh2gRlClgJevktRIihC3ZTfPTxrGt0LJi6oeXgtYfR7rIFBt+6pd0gtvcMlqs2WSsGWCKEkNpMUYXGI4MlP1nkO\/Mz9Mk1DPNWkltEjiHB1RVN0WCud8kWMln1YTUqCrP3zDtSdbNUFlpgkOJ+3W4bdImgW1yYBn3sDKsm2ejJXjRVLcBJF+n5ZfDK9Np3JasWqnfXIVCUvaZfjhmYKn2aks94R9my5sJB924fvvfxOyjeLFO5ZN2I53p0jbq2QJhq6eOpxNv4H1Uhm9kxR7fdZgHscyY3VBMY6XEO80VEhst\/1P4PFZM\/oS+radzKoz1MTCG7ZIiMLeX0XpNp8q+dpf\/3efTkAptwouGipA7Cu6KiBgTuXtSa1VBjZI5YTriprhSjpleEQ\/0XmIB5bwTv7Fv1vPzhxwJ9Z28HPBEh4aKEHW+FYT50tyLl4jrXfP+F6pykr9PEkSV3SnbDDBylNu6MxYwBAUrnaoE8w6+hMP+h4BzT1YCIfIFIaW67IZb3rhiYB3srHZTudgGgN6Ni9nU21okhea6k7EUe26Wcmb2zULmWdTB5H9qID2RA0ifMrPIqQPDKffPmPh0zbqKRUo7Z7qmX5C2VZffdKPRMdzCr9Y474bmqZ+QFd9MB4hEJ77y78\/JkZXA+bzXzIBug1ZkFfZgj9ownEBFN0QXnzEF6XklWkNbvGEN5UukjLzbAiZdFXy\/LO7CueKJvZWVG3smG\/+LUiV1mN9nGxb\/O0i+akIwK2goHK0VCLltn1Fa7xubKIa\/a+QJ05YGngENjFTJd5DfzRN6bdqIv01nJmSOTAWiiDgWU41UFNYy6UtWOG\/KK96yrCp7a7SxB3YY0pc5NjNoPOCGsQFdUB01uG\/lHGJd2Tssdliq7x7iQtnkDf95Ck2gxuw6fMKrgbeGJNOxdfiX8m6SeEafzsZHMhhXAANsJz5oUlX8XUzUsqvJM23iynbF2Vodpnh5amg4BSyOQUqF68Rme6HibvMWwZlQ63g5D4Eg7bwBXh55UbpXPdwO\/gvUX6mcaY\/amF\/hKN0WAeFZB80RPo1BzHSo0ubGTPmU235LcsTd3Rzig3HMAVX08nH04gQVD3+eHxIlEsOfpso2\/jt0jTcnnfL+5h1PXvNCSH\/ZKcCdMH2pz7ajnqAqrP1YyOgjM1r2pcq9qJyRmtbPYXhSqD0Oy8dYfRnxKbsOX1boyWHXbP3PVsKr9CXYPVPbM5xHMO5pnXoXrjNSFl4djNapOsAnQYGO0O4zcKoPTXw+RBIHqv\/\/otV2kxx2dXAsYd9F\/HkaJtDxuakPDOHAxqHZ1AkpUb7x5RWmt56AzpL2lkeI863puQXTtT1QtZPRvCxQnpidIaIDXLghUEa1\/+hRNr9xHDRISq5vldx8XBcwmVoRdXbq9uAAC9pktUUFPiRD8wniWa7DCwx4TG8U9\/IPGXNziZDMxu3++FehZv2B7MV\/wQVYHE8v0qOlIase+BSwFg426SLw3FQ68Z3gMePRf+4tBBjqJ6KA+mTxlxkTtNLA8mU1gkIisDE0ZwCThX+cXgZUAo3zAInmoNOqKZ\/aKhh\/Ny9wiqQab2arKAzwuVvFPAZerOeR0p2p2j8Wp200e5eo7PAyKrul8MRj01JgWb4s0ZHosRBTl5rz7C1gx0rwRxUFZlrZ9lfrBMYRV8Q+rA8X\/PLxH4RsN6iixFHJVxxBIAwKitV7bsxVHwyH2aPRjwiBXlKK3zowEklEkZdLIbOzBaDh99Wd\/1bqQ86B4bE4rN0ANRf9d1Cyz3PEGzDS8dPDAB7IT8EHi7+5MzWfaebY30uICKR1zqUVjccy3oLzzDzkuC\/EF9NQDbSPbB8ZIR1W8mutczd3mRo1VkDb\/ScR\/rX53jgQvuNmMfBEwsgaNYpiB3VM3j1cpm8OFY3IPKU+DLvsrA\/XSv2pS2ailCSd\/DBwXjToOubKnSNAS8J9fo6+sk0nT+ucowLhpvYYnBIi957MMArML1kZLWpGylizV0MXt7EMLgNiM6RVmwXCE26LsUa0uswlqRiXOjDydp9Bero59dwNbsOBtCfGKNGSeWqu+3DU\/o6SkssjKVderw42zBx+g\/nDtPdLLMlphjK+m5mIT6nf7nQWV9DeZjsQR\/ADgJ3jugBGNsdi14yeCMwjggd6kVJD2VgSkev69KrwuVAC1YJ+6dWy\/7PoPHKYUTb4g568boeh2BJfKpZSpRFP7u7Mqb5\/ySD9gz+caNwmgQocneqpxXH5bAaXi7FWiJ4\/ctWDDqyXfDSfHqq0FAXbRlJ1Ukynr4npXo2hJu75nn1UAQ19Bc6bD7o38VbJYSFQxlAUxRyhnFCYAXR0U\/haq8XPP2ACqVuGGo99BdTXVPkiLE\/YkJPnN81+cr1YFB27dxJM4YUk2EhVHCJOWxKp93995+N67kW69w4quvGHxMQg9CQWYNHjTDSfGY965ips1+zlIKk0\/IIw9RI6meGMJWNxcMmujkgKjnzZt16Oh6INaddM2+EzWKIGj00mLptt+Ip4gG2qhFgNweej6guoA2W9F+ghEKnOUTuN2nhLfeny9kbEQfrLbAwfDXDf1uE6g+rsXPI3CC7GHIy0TjOPJk4V7qtiuDPGvxSgZs73LK8erPGfJZQ9YDcRY5f5q3n2ifkJWnt6rZh3SKi2eh7mfOeTAPDKP0MqtplUuhhI8ZV5YvDKEZ9T14pXI+7WWiFoOOSuHkMe1Lr7+jrLEUDwdV80TDme4H9cAvNBde2TG21BG3ZO8lfiC\/bEizCENEf59B95xyYs0aCXGm9\/h5B\/r0+rhLDQU9jrfJFbKTz4heqxPBNhdEj1mwPfCfBGvMTidZOrMxDkBTi+ZCYUIt+GAsROcMnx1RQRHmDKsElZPgKPckIyHU3KUTgnS3TEu086ssytjfx6oM5nSgI2+aVoRtPQIZ+rBRYdIcgyD54ej245ufYX4YR+sXus7Ht\/y6J4H+skAkn0krmiF41miHNeun9veffsPOL9PGzezc3lPxExi\/iX7SnutoRrIN4izagW0SEnyRxlaK5XmF\/Ppabs3xxpAxaUXNVGccmZcXVL32LVDM6pGCs+vZh7Zye\/6as8v\/Or\/fh3xKwgxSFfgGv6P0wrbZfCRLXQ7DkKvv3496mrdeeBEvvy5j+vktehXAnJXL7PeicFOAdFQ5e6HlWbVs469Ql1JQxFUJ\/KC9UMngINcchQ7SIzOaebDFODCXvCYgNDemoCFumFIP9P9MyV\/EjODVn7oLgr7q7avbM5UEV6rLNStDyWLKQ8JeWfulCKCNqtcewxMld\/YgiaRq7Yy9XJQUJW8fVBw9Usq2Pc8yxVC7ViQ74i4b4SmPkl8fHkTi5mc6BwkLaV0kVg5UxjnPFJRd6oVjkQVu0Xgvw4C5kTelX\/sRsdWt9aeUpDmqdDSwu0UHdBpd9H+sAdY\/fpc5DLtdDEJWJNHNB9SfopaaVRqPRmsGsxwFr\/PIuMaWRWFnpOXsXTPk02iq31ixvyZfKJZyqfa0Xna8IFOv2FrbFEdyGoJ29u6LT9Ms1A30VN1MWaBHhvnn3qNaWLaSwmzssmkBZYvDKPrZ1eW+Xuy5+X9V3\/sQkChYDUSrd0gbv4fLupixo\/qx8aXgByFa3R93zvvmQO50QzO\/JgRGe0i2rIKXHqYSlwOeP9MDR\/VbJs\/5I6D1UjAb9H3hop6\/sQOwf3A6I809Y2a1xwW7QVSDfLLXnqydC97a+SnRNlQ9zv1u086viPDRUSBYguPjmwZDj9xDvkiXgMwiu7e8xAUTfmtFbiUk1jzlMHNDNaWedJjCvoAg7bCF8Q+bRsu4iBHjrs7zKOfcwmDwlKonqbFZ8PX8S0hxYHnSYU0MXh+o3XhN+xPmTyAbGRHGg90DXDvNRbOQk9XJLhBM52ESCdEIrCPuaOmpLFyKvNIGQRn6Nom1sgHi55Y5q\/\/9YQNu7v5z4shCx6MicTfitRPuCYIogsy1pUmodCrXKgUNsg\/NJBhXMMw0TKwXKhm5zuzjiO+Aq8g2UNdtf52+38YEEBnjbFcIHavSUZPDQyJwUWLW3eV1fWUHYFP7Pj6krIspoioarV96U2a47zLQB3rZRX9WC2vNnO4h\/C3l9sCP5T\/vMgxQoRCxWQY8f\/AjiYcuwpy\/XihSQ2PPIbthB7Qui\/v5QfTBpGVV5Szcbf6mabi3wts\/RCeTg8D75fowWBh08ze\/+W\/seBzrMWmdAh31JpXpbfN2v9qvOAy0r\/+wLi3MlGWpfIvw2lIHrNqlkrnilcIYXXJsqyXzMcjU0E6ptRcPyR0j+V8jV5VWh1xNhvwbmAR4KLGz\/cgTU8y2jA9GshircDyE5I6dY6lPdSsIDyZoD+CEqK4GavD7qG7rN7sD0mzhA4It15SbrzgUeB3qzhip+x05ViTIl5Q\/SXDMd9AGKbDQCwviQ9j6VO6+tYEudkxA94X5II+VZIo9o2ldc4G4pWPUJChHO1WI9FgXVgY\/Kye0A2D1VIpstetKBhyLItMVVv9gELJYU0mC6YtFWcuZEd0wYArB0HNa3MFnKqcjt64cgItcz\/edawrtHrLK0GD3GM7MwcU3Bi3zqmiuV2NVLd4sn1oGnPX+59qBxPIVVPmjmEwPNiArvfxsY8Qx7zFXJFm1W9NiY0Bhq7LvwruLHi+x0f4119H2Euj5T+UHpCxZaw2gpn6dPfKqwPqRGkoYb3bc3RM3BKDc9M3Y5y\/vSfwntrCIkiJ+iD4WJKFAGjx4E0pEunibk36U2E2zDty3+nKBLy42M9wCS49nYI0ZMtcs5vzS6Vrn8VjeYaM8VzmNx4W93OC8ZYNb5VUNgdcBvN0gwtLIVkCFYWghosqKMSfWFjHh+mVkQZVDtwGjADXphxgezN5NtHFFraE23zwSjNJ\/cY94tAdirEmFB31WGYN6F67m8bDwTzEv7Gci+5xGQcGsJhchVn1+Zp3COQgj6BoTBnhLf8yk6lIBQuy7RN5Wl0FLUkBNT+qb\/RcMjMgFscroIwR0YQjFngMWuycXs9i1BvG9TseEa5O3a8gFlr1w\/OlLoMvI3V2ucE8x2jjJBCPw3jxH7LS5WQ1mIntNMQWX9kcWXAejCWqNFTNX5TrH65ugV7k99K3FuGDFX\/eEu+cBCqzufbdEIWo41\/jO5mkYZbPg2QOmklOCf6Wo+yi3LdEX+9decoAj19Ks50rXfd7+VKtxGcmU3\/NIuWJYkFP4qfY2rn84cmZ0SEq1BIK\/Hy5VYMFZK78GGcgAPuK+m+Z96pMmfkDuDnuGIwwiS7pbJpCBc0gIOG1BM4eJQnS5YYt+USWkt3QCX9zkzirR162sWfvRu7MsB9EOfrp05bpxrKPOEYZMLFG+c0n+BI1QiaFzxC6YjnzpEg8GbHDPyCvNUXoTroMTJ5tw5+1OonL9CuHCm1I3\/YF6Md82NBTAGYpjTiNMOYostHTJz8QEpeiOaykGX4PRpWjFlt0eAov2PoOhX3\/mB5O\/+Tg7dp7XelAeTfui28FcDuaZOpROaYMtAwxQoabC8MYc9QehGd10bgWnVAcA2frurBEamS35InegP5+XGUejjtNbkVTzDwiEJq9pL\/Cg9UocBrY7phqJSIvd2j1tb7rOqUNenUtrfzx2E6GyAOdYcXp0W+QyHq4z0SptXLhW5P4OiqhJo61fhktv+7lCnUk+k+cIZlaco65LClzzjxrr\/IgUxs7mS0VOkoQKSWlHyMP6e8f8YFufxcj+3tcw1VXbbs9o0Ke3pge17VB7VwZJzCRulFGtcofQ3u847XqhJPamT2nZUB9SCW89mH0sj9JJKH1bS0RvvyBHl37oDp5RC6G74LaX9bo\/jdTHUwoeRg6k\/l4xWS+2uA+SdgAOsRZHon8HOwgQjOQSSTyNNmQCCg6I+AQp0adXk0j\/smCcHGrWhDjiOt0Kbyqu85PyilwdmJHiOssX5+xdrDQvie0q90mIs8Iqrm1jjCI6ppmeC72RPcVquYzv1HB1SuIhBV+irzm8xTFuMymRTR9JsMR7xqr1YaXWhAlJnAIJl3OvQNOHzCmAWQIgI4JrNf3QvG9wPRbesG1vlz5hQC1MMhxoxZeFRBJxbawr7wRdxSvXi+uz3sWTqlnF5c1s37i8mAg4RBAorx0NOhJ6miAbk2St75yrBUT9bGggiCraueTaI4Ve0pmkky04fr1vthbDdirGOUCM4QyFHl3reSzA9dPXI7ne0IZaJuY8GeIiGJUtojYC6gaR5mf8OIKM53dZyNYrW7GLV5a4Lgc+jvKw+XdWzNZp5jDrT5K9s3soMtZZmty9\/infVQ8+TvIUBazQwFj5\/gWfpul06WHtAHSjmuog5LJAX1KfAUBxraA8Jo6rsOWVIMwMlzrj0072uKy5gnFriOY0jS1S+oLAtvx4iO9QlWuPXjhhtfBuuIPO+WiUKOxUMBh8cc99VPpuiU2zh8p3rh+eFjVNBpDrCsiem\/+pRkrXeVF7F3VaqwFuavaPdBtfEdTWqdjC+fw3MHbT5MgkPBzN\/ONQfTXoUrBvRvJGu1p5TBoHmrHTW0TDSeedn4RfO76a88MX2cfgsRVyfsIMPLVk3RAqULJy9SnJTUyS+8l1CwsffpAtPfaqIEF1o\/h166zEeLQM6mttmx8LKXLilUcmmr9KLQIkab3yaf7CQb\/HFcf7k\/oknLfGgYm6eQJ9BOBEEjMVBb9QrZutn01DH4W3QsJAkXdev5Tn07f6rtC\/XSL6vFpMfORto6eCdVz\/09RTFXvnR8Ty\/4GsYzIJxs6HEKh3HWpFxAr+Weuozr89rSBQ3asjumrAeRiHZ\/Wsx+9Bs73Iw+wsYxG2ZhvdiCyvcODYG7sOuEHUqHTcbNLGXTOBvM79w7BuO0Uh5IMmi96xf9IykONJV9mIRtBRsc1b+WY0mKFnF37R3YdVEG2OvNiEdE+5FrU351oBsKexXcVLtoeeYONcnOiHJKP4dpbmmuQfklnvFGnX8kT0OuDoFT8T2xZbyZ2mxhIWO8TWGMkOHTw11Gjb4flvU2uyopHw6p51hSXmRI6MHFPuBM0YD2ka210iF3OjzHjK8hyu5pcAsCkasP3BxEszwYINiZC4X1t8NwkUE2CXmt\/C0GLHQd\/edVbKMUZS\/UGH9gJd4aU3bFndDwF14xnNVZpr5bwbuBbgdqep9djx81jLO2cHyhaB0QjojZrGOWHxIJQuY75zeJmcpky7QqyUceSI6bTQULJHBTtSKzJiZZy7T1nmQa4QPYyK7R4tWDliE5KFs3yEQTgyjHhCtbaODOelh9+0Cz34OuuUp9Yx+bqimHmamxVhBEgkT05eIRLcHMSpAe\/r2gujMtLR8hMjTEKtal\/Fpw5dk1Irf7Ir22uzRTjKmysqv3gbTghIbpBEPIOdtXUSA7OPHcyQnFYpaRqCnKdD\/Ynko6+VgI3QS77QlD7CIBh3mjIbg3XF1nmw89fwZ+SsRuJ\/tAbITOPo5rlf1X5qMpgeg+eYqN2cwdDuRYoLAjElNFi\/OMJHlvDwzovBMAfcw4H6XIK+Nq7srCrhhKK\/\/lJ\/SNIQ+71PSZrLbWM1fp4U9RrxDBhZKjTndRosP6r+scEjV6gIXNQT60df6nmM+YnBZrjaWrLPHtD+qMZAapju9r6XUkYKFuTT3rEWc\/LlDixYTXDR+E85QnToMzD8Espb2G8jGnUoRINTSOGCSVHHxI6LTyTjg\/fuACZvEdHMartw3e\/GVImn+mdvz1XPKWZiCq589vwGTR4wwTV7PGS82O6gPMredIyP15DImtsjXyruqjdv+BzlQ9J+FDV6SLQIaCisGJgHeQnw1LlmxFF\/ZdUe0z4YAaQ95fbf+HJnPqxD03sFb13R2OfvmCeAfUN","iv":"814e5066d9ae371e699ac2107de62e22","s":"e4180c93082c1252"}