5 steps to designing and implementing a client win-back program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"OlQ0PNrwoUmXrnvWfuCSnA0XOQ2kXS8X0m\/l+aDsQotcqh+K4EA1Db2SO2+RePBnrH+i0iBQCz2B1iy9bkf1sRh7KvyCyObIdFYG1h2ziMEdE1MyNh5CMlg3yAgDvsyVeqAMeSY0xFy9R1MPgjkQsSQaZ3fNVPfOw73BXAMk6cS3QDRHPk\/IbnGTL6QYIDApS1jYwBptif9vd16IT\/heP6h52NYyNAm34JGbIhBdi5m1CBCDspshvuT6HM7wzgfmLr2pf8WKQOcBII4LQ1DAchlc\/CYI3XIYE4m1LFWFrWh+sGzg9dczcO\/fF\/CTrTOA4c1O1bLwCLM9bmrOF49AteBzdQdORfSLTwe0K8vh+qgLCC28vviGh9OZ4I7biKn9UdpCkf\/d4txTfgwuCNmB1qmlpwmqGYCd51kGoxTjInEyLiUMel8K9y+oD5W0w\/mZ6tTmrS2UB9\/0XgnOyjfp2AqGi4yIPLLnTQY5cu3uALgg4lVbUDzusc+f5opaLaUPP8ZzCEf09Qy7Jr\/3rTT5Dl43hf5QrwNUTclOGPO\/rJczHnA1WO2r3sB9nLXiNEtGNnHWuLo1bnz04XnpRgUHCCo6F3bYczl+O0SULIDs3xyKfGo+FOC8YUCpOT5iUYF7ii2VnJ4vIaiI1T6hxGKRMFARuKLq1Y3fVE6nVh4lNm9a+zuF+lhymREa9MauHcBlZrVXqG9duNNajhos\/vQ9zmm7TAqWKFIsoql4D6NjwEAbWhWdRbAyufC0trjSG7E3O7KMLO+jv7IaBTrN4fyMmL3EGo1qG6+IzIutm7UV9rz1z4rdkint5hP0j9jfHLNpUVoG5ps9wvbSEid9IPtFCCDTqoljygb7tqwwk928XQGft9q\/jyIzhuJj5vpKYacb6\/kIoZdjQsVJqDDMRMUfyM3cbz+JzY0cawYr0TBzPN8aeKSU+fqKn0BrhQnkAtbGR1J9oTr8sI94m5mpb39L9t3Yp7OL2ANODtkqSNjqBDMCu5kG1gqNj9leX7ViLwyZl4UWFPCTF+jw0fNgy0b5QOHIh+6\/8r5hqCcyN9kWa1+ZnM5EU548XEqH4SfXLYpzF6ap6LOwxebQ5hoIrwI1eDccRUYJRmkUdPBLUJvIEo1OK4TmeFoKEj60t7YXo2yAlN6YofjF9RAL21onrTf\/cMOFNmngcu38EZ8VCj6AvbgvFTsa3I4NcfgfZA1aBf0HvHNzNfhjDldIVbO\/ocMEAEkqRH2qqDSVh1jQUoS\/xyy1FoWuCs3HDHVN7AiJQ9uMo0pqCrh3K\/RJ8b+hSSEJHQxW3C3HQ5LkqFNIK6ycSzv6T+wkINTq62A10ABo\/cJh3WR4VQP7Opgik7Y\/lk68CphXZkMrTAgXfL\/o+tp8EHuTsfAYmB0BQbAPeM+sYty3ZrSCltHHPM64CoMlcXN5fBuiAHFS7MTtbG+fVFYYzyUviVwbWPf+kan7cBezD05Q8RhWB2YBD9+D0vBvGYL7XKdWay0A0XK0Ks7kBj7isVYFWGQNr0mwWxVBXUnKOIfOJMosJQKzPKEFtZOyqBY1Jfowwn5DHP0kqkaU90Pnx\/MDvorFCDWlW0NlSHiSAY2nAo072Xirg+EaLT1V2DCVh\/ypqVXPQz2Fd9q7ujtfQ9c7KjGJ8gHUYhMsL92sbBbh+v0+hO0\/W749MD9OnGjolr5BKeM8KB9pSL7UV\/t43mk8jS+bCsOleRAeZoM28cmrPxiQG\/PMWsf5L0+R299YLqo5fLnBMNX3vibOhqN1+\/dbhNuq8EB48wa6wl\/2E9\/ySmdSj5AmcJYLWpdte4Srcws1t8RS22ml5COMXyKwp7VGlLkGq99eD6OTRhvB97+dae5F7368bRCRDMsahhNlfgKN4RCEnfqeJ27YZSMWgdS2+4nFbcA6LKwnsKq0hXIlfxSXdz2Afujtv5OToPtlQ2dqGyv78Epf5LPr\/6sIJdarp8cBARrLcqJmGe9ShdN+q2EgPM2ImJM4H041JLhYWqXlRq1VUgiQwgEqy3RlQ4cQ3iNYuNjxpmLNt\/Z7A62ZMmpN7tuXyLlhMAHS0JZnH+gS++tt9fnN3pY6lEjYcjOwOLa6JwlroKfArj9qVNwEDgIXQzp2ELl7s2O3t83URk9b1KfOzJCKIDD0cqAn2ELsN9hHoIsxiHiIoIEXjqI3uN0sTBGYVLFTnUaMYQQJWpfmZ34uPoE1UM8qkGFYTLQtFpxFrGsvPbQk6dZSeZEOwPR4DSmZk78qVuREb1bW+cbAfXJsuwFqhaagBbk23T5XtoZARkU5yKaPruda7JVFPBccxymgIauHwwtrXygivR5QrIv1NaSiBre3SHKeZ+j9cpqOvY5woeGo9XBzo\/Lj66WRZFKze6AdjTkqey3zJKes6EQwhmJSDMdot12dZ8YXBGBhu7tkMLTeoTzEXshbRtpIMNjGJaXPT97hkKm4kaotsJ6Y9BQXpK7af91UDVjOOkYYEh8jeEJ770pbY9WtgiyUUJp1ICrFh3WD1VtFv8QcoXkMFS5XKhDzT4MafB2eK7l8\/SsaBQgTivpShrDFWtsmzj1dDFpsZj7VqC0Oww334wnoEekX5U8zXA02OKk20ZTnqk2Y0T9Md+aLgceCf3BGs\/VaWKbzwdA\/2kaP93TwEBRVvEvuVT60ZMNz4HCnVUSW1AlnC3z13wLW+aTNHKa+BL1UlsNfB575G3L\/Xd5o3RZo39BgB5+lMCEDlfw8lfXCrYZiAZ5A0o9UKfv6mZx0irmQiyzXMWiA4hVEcFbwqoFSfFoWXqmOio4fbNt2ose4nxNmw1QR4xLKG4ZjJMZZdikOn\/j2vYxvkUB5dnh1QrX09QgnSYhW9Byb23xd\/qYJWZvUINPZ5J3c+IaFNI6AKSD0uLSRzyGj3V9JpkpVjF30eopgLojHN2YQxZLg9CN3V9ckKYs22w2C87+LjTbpbVY8Cuur2HizzqlxGdFxIlU1RX5tiaeu2xaah5U\/qmI1TkcjGSfZPDtbx3H8ACPLnCzHFnR4m+6s\/mPP2zC7kFLwjNPi18AH5w4JYhmNSEwmH41DUgxBVRHcNVAXHwrqCV+nVdPL\/gWoKQoH3sOBvvthA9012jfKjMVLlJ0KhtB7HqcvYabxk1fGxCnoegxTefuvC35d1B9RXyXwOSg3aFe9WZomRM79xpSSRhl4p2yfF2Q2ABA\/I2z1BC33dahbNJ9EW2ud4vvclZcPz3kJLL1I5iWQZCmvOaImoAh1o1qMO90VFYYA6lWvz\/XP01pDDN1iz9gaBatFntqAzGiI6kiI4D\/PkwXFfZEPXx2Z2ACO7vd9OGlVA5JXnqA20rvNBTN3ZH1aWB1lG77giMTx8ub+6fwDc\/cvCy9MnNjkonTjGX+VAJ78zKsKpGwob++eikSnxwi6170zbffh7O6QJswe9XGcWCzeHurYwJrqaM4iYorN1ieceW8f2yYmt5e+ZcEAqSLrYDxQuo6H4uyGGpgl84nsQCZpOdgHvotKJgooEYdBkUI1LXIykA6J8FxhIbvB2JIK7ekHGBWx8Jgy5lFxEROE1GR3mXMZx7y1Y3Xlzh9a4a6oJ4PK63K+yXsUjt3Cna8IzCB3R2otnK3DA\/dfD+INJ6Y6iCvWSny5vrAWAaLUMSqjlHp8rzew7XT6BReof1ggIG\/6ktoap5VW\/U++LRQVORh\/C1KFJEKmoB+A9sa05HKrKixfdOWG8CQBdNnd4XdXoTp8d6oQ6Pb0HxODla6JiqV\/7bdnBwcHE7+jYJK3GRcRwTyOz9hsjEAcM83PRTSQKYUfnTbIDPEzUvn1M9AKZ116HnoRduzkymI+tRQCRf7vv4paSZ2qegVVEU6RCTvKfJbZqHkqrQ5WLFmjvxDP3VaJgObgMcn1uAraAbOOnAKKwOUL8O9wI+Svl\/JBsY4iqi6nKr+vnIL4kMUccZOUcGlwl6X85bTnBR9Uj21V3tpcDfN680iV79YOp1pmuUm1D6mYj4FOEMnbhOz8Jnmo\/7wAff1Zxffoy2Jrl2z7iWgWc2pltrEzU88qIVViKPQi+0wbIZxcZszTutEKPPfQSvsMrnS8ulphjQkF0PJF6xmQ1XocM0RU\/OK5efUyu4k+lKIO08zbjv\/KETHIZlGQzURXWgxTrgIrKeAOaOkhmZWjilXy2bTj0phjnFvQqxPjuOtoATicd35PrXzFoEL23y0DwwSbhyFDORzukjaGimLhd5Rvi\/O0lq8T1FxGKl8zymMFwXVKNZGMZxCApemYgqFUjZtNCPTwi9LItBiU5S0zM00vgr19jUSuBBoOg9xNPfaQpMr5LFSCdatj\/hOBIv8BnCCs5D4ZDkHj9ERMoHexTUugeBemeIAZoyFibVnPCQyISybjOE5nMeoEuipaRz7WNGMBd2h79z\/47NI6N4ddjcs\/hetDmrTdp2t\/a28qPcxM7tEhEUqaD7ki8jN3vmbLI+b5iyag6zB7x+mzYskXZB8WXK++OfoGznG8LKCAIF4jMa7lQjEQbVq8PSy2feFrqVKIfV8loIVQOolp\/osDXwj4JnZOGDsYmaHwSFXWpUWVZrSMzR2QJe9TxoPdN6iTilA36vjJoy+M61sk9AkBJVR+V5xKwmQC8nBBzkQn82mTTLrGB5iv6m3Wda5iTk\/LOY30W2UAuZVQidphZe8XVGDrQzP1rlG9a78l++PgCo93UNOGnnrTSxJKjSz9BggrlXgJUR72IRtC3du96tvb025xrgMIEddbKH1QbMkpfww1xqRvYyOiAnEXmZRrySjyR4rQn89nl\/2mg\/F7ua5Dg9dA5jgY1O9y5EHXGwBZlNDWVxbm4R3UJbhP+r2kNY+CoNto6kHUFo9DpBxnCrO72P3Cseyx902EK0e4tN+V2iWdxLDaz7bUNuVXlx9KkTLT0wooYLGCxkwvPggdq2m1Zsjc1alyw2nPKZF90lb0b00Ckzi1sUI3RuTo4GtBHNRUxn3iX4D5gThmtkJ5zh6XqKnpnFS1s8GVCd\/58NX8ijqjRCeZQYA\/5nzKC5\/43gJM3o2ZZzpOYHK85SDR+OL706ujadfO2d4Ji4Cf4DBPR7HtTDS7t\/w+27ESpmlQH41GlUy0sI3ftHCZurYaSuiA76FZeKBOyKzmWjTtt+zNb7iVk0+2lemaF3VL76OVrAQ97pmS6y9bDpJmMhbUEcp0JGJCaucifVxoW28s9TbNwKTe5G5ovSscNAk7bXK0HQrCiBY2rGytTlHEIu1w4mZsmpGi1XZOhuv8bWSfjHMBC\/FDnbGGbM5EMDF2E4i\/QSQDOhVnoFbXY2x4b6yzKPEEqEAauiPy5S173F67lwXOCpEVyykE3mcUAg1QlJ\/KOLabxhSiMVMSEp33VJYKzQkKnrygFCTyGpNUyzX7lhYtUG6A5c9qr7P+nWfYwDR+uwNGdHFUSVWr7YKOkgKTXNxFD00KNdRMT7U4ftQw\/pWDnRyIjBzmRZRsw2W9NgAIML0b6SO7pF0BgU7PDc5I8DpoYs\/36IUT4I6bGLHt5hgRL74QxqAsAoQSbnMknCtPGEnGnZ4CTc7qM4EWNdh+O4tRiqJTSTcXsLN7uZsXEWhNx3Y+\/WAAQTSDjSIWgswXBrr+ANdB\/kLbcxi7F2Ky5\/jbxbSllkuOWID5b5mMNvUP1Bi6XpYZENt6xN0dMz9Pk0xKD8T\/2o1O4jszrj9zVY7KmLCofFhVYq6X5C1Do2rbyyTmTf5e8+X6AgwyqK33bEPV6\/8jIbvk9MhNBIbS23EVDocPwB3uAUwvy75BtYye1M9DAlha5d8uOSmfzoyHnSOFUPigPqV8eAIqQI292eetcGv+in78mUykJPyisPlL272Hr84u2W+3dQoI9hAo+USIv7LqJnBytHgqhEhY7xb7o3tl0Qiz2P9TSPU5zuER4y3zYsZh63fF+Px1M3CBK3wJCXecqScc70nrCIPscOOgLaEkuqVOPLDDA3xMKXpLWtsMIb5ojUJdbxw2u\/bm\/WXcplcBN+D5decgEKP1FITigNHKNr2WKqfh6r0c7ZclEgIxvNrdFASDr5HP7ldUhEJjfZuamc2w3OzQuZQ\/TJGkQPdeN\/7V1bogN3RAzpTYjtb\/MvFnGMjBseKhViZw6dtHqoT9kF6gFfqS8U8TamYK0+xU3uws5Iuy3l2aD9VLStEYW2TiS8cG5i89Ipq0nqP+kjk2wZZtJG70wf2YaZvo1F6Bhylni2iGvsOyTuBzWZITwYxPwPMClWAC\/Tvn1ZACDwSdzwE1T2LUvVRVe8NxZph79yH3JZGJxxF3tzOBBgBy\/g6UBZt8GtTsruAKW5xH9GmX01yGomUCH9WxxNwm8aTLqHbdS9p7ucHueQf5Sj4xRKwQ4bF0TTTVpDK1aSradmbBjsUtkAO0Pmq8rx\/vkrNehyCnvrKMMvaDfwi5Vrca81XNIXZRa4sNg17qL71r7k0g3Qyx\/1AcyqpJNnVREhs1u+aN35UU248+GSlHB6LG\/RIjM6e\/niKBp4uF+E07zvcqDauztgdmGuERXzZOYWheoRhjGd6Rq1Do1hZ5FfR5wD5EX361cd+bVNp1aJ9DpviWUwcDYo87O46ivy4kymQ779KMFZNUDB7M9NAfW439x9cChy\/04pZvnXLiJ8\/eMy4jtXeJAw4reJ54VlrYAFELVrA6stJLBeVZSyEf\/dDvnH7taBSaJGigM99\/Znn1SsMyHDZD+IoJQKMaruBS7CzisqQ4VSJEveJ5f8VQqSLKhLZDiW\/CtKIu5blfQ1qQMNkF\/N4pevlfNApQ6CNVsFyT\/k584C\/fEx08mbLcqv8aRHbA2JLipPAtgKHislgQcDDOrK4qoDAwFHQSZIhTNHgFJMy2JzC0MJxSVQwRIzzm5l3zQfA3N0VhtLJxQ0fCIRx6i7Rdv1\/x38JxhH2PQgwLOK9KAx0HMfC+k\/NTYyBKdNDwKdshsjraZLfCMj3Uk0NG65\/j+zE7jXIX6QGcPDUFxd9WuHBOtA3p4LF9xY20iTJlvW7xxNhGFAPhSf\/yIWKlzi\/McH9HJCBWIXgnQHaFjhzNVGtvi5aYXuyDzEpFCKHLzWhsGCAsO3QbL715pERo7yfFZD2v73LnycE2yk16B2rLidLBx4LsAmrS+ag7GJ99VM4vRAJP4vo9n9whzqJEDWfe0jJTDOMu5YT0QbweirlukV9upEtsHoQyNYqAk7RnS9jJ7ubIgUnaxCrDXcb78F25RCuVGXsOKUrQ1ihcev6nd14uBKR7qG9i4OcYvp2fr68pQ2CSlWnax4D0JOuIkyKE5ZkijtRL7tKRSZeUEClv3yBgwMBMkpxhrgcpyBgVPOMkBuUQ7VZXSlxcKKVxNoWaNcJv\/BraUBKvSOJ2QU+l7zM4x63mtN6J8n5jMOGRh2O0rcSfzT6PHAWiTJuiJezkDbyD8sFkHw91qaR8Xuup34L+G37UuYzW1yf5sgBFHDC9EtcWy\/kDc9cmDKBed8IjE4z82sFHHkn5gM7+f3Ce7H533YMKGbpbiXUNazHy4CoTMjV+tf6GZ5vUIPNuQ2lAt\/BgPrBRHtvquNZTBDYCjgOzTFJvNctlldleJp6hjikskxnRQc22Q4iz4hXm0gegW6jdK9LfSAOxttJToddjh0gb59e+z7TFxPoQofWGB41qBaH4rMm5b51BUDEqaJoorC7jX53fAF0lhKNJkWGS5cEpaaALKuF+u\/ZrztYA0yfy1k1WiAbucZqKnsQC4fTEAO8cpday3P+98u0pewjszZH14vJ33YUz2tjN5GrCwXeD\/XTtw5Sgqf+X9n81Yy5G4TWnFl3Nx1KXQnBs4Wd9647gY34wxFFN1T1u\/YBYhrwWt4hd+me65sU2aE+Bzo4qMaZ7rcYMwcihOEgWlyEjmUfXtA4aKjkUt+T\/1h1FY61DirCRtaFhMXqKloREt3922Dmnq6GNt1vqN+SwZmL7csWv7DTuPufr3DFimRs\/fiMylsYCl0XLzLTK9sSBNOky0z72Yq0KEVG99n62GDj1\/nnd0dYI0WQwc\/BVabNL5MqQl0nCsCxJc78HUcqNH3rf71g8UkGetzZzuhlHjp1Hpnq2F8F9NZ7jwDecDzOdENAhafB5Upmi00ww5Q39JUEVkjvnFwk+m\/gqAk9wG\/5QGJ5MbUpueVWmjIrjrdM1kheWyssF+j9q6koDzcRXLH2zjxxCrNseThMWcXzTmPyIcLkF6cWE9QLzppg5+67CrJiexyGa0U6qSMleK3KGNfG7O+I3VFN66bBbxnuqBvFUzG0oRw8\/eOkATj\/zvHVNVgHlh0QiaJK1hOUlQqcSZHex8Fx17b+QNleIKAiQxVeOwQoXX3QsmZXDryQkn1hFQaYmgLREJ+8DkDn7XHtXlMQuKP0UyDfCMh0Ot0pTENMSHLt6Lg8Z+P7yZbqVVa5GSyy1\/XHwGQezGVMp4evl96s9ZMBlc9ufkUOT0wkFJB1VHTnEVGFaqBAzKkG9bDdi1aKNrc6o5jxy\/CB5AZq0Vw9ZcKS1dTICqXXCebrVhTrvpIGPuelAboks02PvRl2\/UVtpQK4c+086mYjD0TS2invprv9IX2HJz\/TZa5X8zVl451HNrR7WkTwHvdarzHMVRpjFofSkaP5b6tlHqJz+yCpPEoN5D61LexvFq0RWN9qNTppnqLc8MBaBUrh8HyGEwXQb7jj0N8Nwkw2DEpwdNH1oXehGxfsTdlpqRKw3EoqeQzFYVRGO8lofO5149OCDEfizgwsoOlOAsgoAxUgdUwkyp8fyKJ+nBrO9r9Uf9zyxkyMzuBWAzOY37zVPzDS4P1blqmy3LDyeiK8tMvAZFJkJCfAoJz67d\/4ojg7aHeJgF803qCvFD9Wr6+DKEYDVvxugA1Te7+NUVh9hjHj9+Ct7Uqo5kOkjEOlwTjpTMY7v0Nr2MqFK8wNT+KVF57\/2QAKxOVD6jGZZlOpDG4ZiAF2DYa1I4d4ZTDW8FYF8rAem3iunoqiuGxGnX6vRHreDUVrJSdfoG8ued+p6O8cfbnkb57xyr5CuIg3uiK4OOZ9056LPt3LsvsRn2IZypd3PdpmJrsExfyZv6ephA\/36wLybTNI+9tEwGP9GEsFCDIgV3Mh4zB\/ST7KgNzP0CuAHktLqnaSiYN71TiO11XWyhQTJsGKURZF5g5CUBRLHu8S12Buw3xoA2jz5DCphgyL45UB8O4AjaADRt5rB0nay1wG5dWb+DA6f0mKNimM16MQ+","iv":"a63a5d6b29f23d750b1ec6fa0baca88f","s":"715650275f8ee055"}
Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B