Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B
5 steps to designing and implementing a client win-back program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"50ee8619a7e367a78a8bb3d86cf19acc","s":"711ac2748ddc6662"}