5 steps to designing and implementing a client win-back program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b5896a8c4fe9fa1589aa7b32235eb92b","s":"4e7ba08821cceed6"}
Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B