5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"bf0beda51ba89dcecf314e62d82295a7","s":"1e2f000df3ce24ef"}