5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ad9a299444b3f907f8b731400da236fa","s":"eaa933584a3de78f"}