5 steps to designing and implementing a client win-back program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"8ba7892ff6cfeda017f50a9342ef8a18","s":"fcd39fa76f44ae7a"}
Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B