5 steps to designing and implementing a client win-back program
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"c9032a3c3ed8b753544fabbc5d2de133","s":"f5a3c8c224da9cef"}