5 steps to monetize a luxury brand’s data
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"d4f8773797968c85a3110f1741a8c89b","s":"64eec305b770a4be"}
Data is the new coin of the realm