5 steps to monetize a luxury brand’s data
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"5de884048245e2eb6f2857a3b94fec67","s":"8c9f2a00efb0d832"}
Data is the new coin of the realm