5 steps to monetize a luxury brand’s data
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"31d5672a828da9a0f6f802dbae20e5b2","s":"8b983008323d495d"}
Data is the new coin of the realm